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Avoid common mistakes in sales forecast
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
Retail sales planning
How to prepare for retail selling, including portraying the right image, building strong customer rapport, improving the shopping experience, and driving sales.
Buy business property
Guidance and tips on buying business property in Northern Ireland including how to search for commercial premises and finance your purchase.
Security, fire and flood protection for business property
Best practice guidance for Northern Ireland businesses to minimise the risks from crime, fire, and flooding in commercial properties.
Tax breaks and finance for business property
Guidance on water charges, stamp duty, and tax reliefs for Northern Ireland commercial property.
Insurance for business property
Guidance for Northern Ireland businesses on commercial property insurance.
Rent business property
Guidance and tips on renting business property in Northern Ireland including commercial leases and landlord and tenant responsibilities.
Property efficiency
Guidance on how businesses can reduce energy consumption and save money by making commercial premises more efficient.
Business rates
Guidance for Northern Ireland businesses on non-domestic rates, how to pay them and available rate reliefs.
Home working
Best practice guidance on using your home as a place to base your work.
Advantages and disadvantages of using commercial agents
The advantages and disadvantages of using a commercial sales agent including cost effectiveness, sales skills and experience in new markets versus a lack of control.
Sales agents and distributors
How sales agents and distributors can help you access new markets and boost your business. Learn the differences, advantages, and strategies for selling through them.
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Establishing your sales objectives
The steps you need to take to bring your business idea to market including studying the competition and defining your strategy
Set up sales a contract
How a sales contract is a vital element in business sales and how to create a contract that complies with customer protection regulations
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.