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Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
How Land & Property Services uses your information
How LPS uses customer data and how they protect this data under the legislation.
Business rates: occupying and leaving a property
How your business rates are affected if you occupy or leave a property and how to inform Land and Property Services of changes.
Business rates: the basics
Explanation of what business rates are, how they are calculated, and who must pay non-domestic rates.
Sports and Recreation Rate Relief
If your club, society, or organisation involves the provision of sports or recreation services you may be able to apply for rates relief.
Charitable Exemption for rates
Exemption from business rates if your business has a charitable purpose or public benefit.
Industrial Derating
Manufacturing businesses occupying qualifying industrial properties can qualify to pay 30% of the normal occupied rates.
Rental properties and business rates
Guidance on who is responsible for paying rates on rental properties and the allowances available.
Do I need to pay business rates for my property?
Types of properties that must pay business rates, including using your home as a workplace and exemptions to business rates.
Property changes and business rates
How making alterations to your property or the type of business you use them for can affect your business rates.
Ten ways to make your advertising campaign a success
Ten questions to help ensure your advertising campaign is working effectively including understanding the objectives and agreeing measures of effectiveness.
Checklist: choosing an advertising agency
How to help your business find the best advertising agencies by checking various factors such as memberships, specialisations, previous campaigns and clients.
Work with an advertising agency
How to get the best strategic, sales and campaign support from an advertising agency including how to choose and manage one that is right for your business.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a PPC agency and how to find one including a list of the qualities and skills a good agency should have.
Tender for public sector contracts in Northern Ireland
Northern Ireland public sector contracts, government tenders and how to access public contracts in Northern Ireland.
Northern Ireland public sector contract rules
How EU rules govern how Northern Ireland public sector contracts are advertised and processed.
Public sector opportunities in Northern Ireland
Northern Ireland public sector tendering requirements for goods and services and how to access contracts.