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Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Improve your supply chain efficiency
How to integrate modern technologies into your supply chain to improve efficiency and streamline your business relationship with suppliers.
Paying your suppliers on time
Understand the importance of paying supplier invoices on time, the impact of late payment to suppliers, and how to sign up to the Prompt Payment Code.
Build strong supplier relationships
Practical tips to help you establish and maintain a good relationship with your suppliers.
Carry out supplier due diligence
What due diligence checks should you run on prospective suppliers before you enter into contract negotiations with them.
Managing supplier relationships
Key considerations around working with suppliers, including building and managing a successful relationship based on mutual gain.
Developing supplier relationships
Best practices to help you manage supplier quality and performance, create strong service level agreements, and end supplier relationships.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.