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Product safety liability and insurance
The law relating to product safety liability and why taking out product liability insurance is a good idea.
Running a food and drink business
Find business support and funding for the food and drink sector in Northern Ireland
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan
Market research
How to conduct your market research and competitor research
Product safety advice and enforcement
How product safety is enforced locally and role of your local council’s Environmental Health Department.
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.
Choose the right social media platforms
Different types of social media platforms serve different business needs - how to choose the best one or combination to reach your audience and meet your goals.
Drink
Guidance on selling alcohol in Northern Ireland and producing and distributing wine, craft beer and cider
LinkedIn for business
How LinkedIn works for businesses and how you can use it as part of your marketing plan to reach your audience and meet goals such as sales leads and awareness.
YouTube for business
How YouTube can be an effective way of reaching your audience with video content and how to best optimise your videos and manage your channel.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.