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Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
How to achieve an employee buyout
The advantages of an employee buyout when you retire or sell your business and key issues to consider.
Alternatives to an employee buyout
Family succession, new management, trade sale, flotation, MBO or liquidation as possible exits.
Planning for an employee buyout
Involving employees to create an ownership culture is key to a successful buyout.
Northern Ireland Christmas licensing hours
The times of day you can legally sell alcohol in Northern Ireland over Christmas.
Product safety advice for businesses supplying goods in Northern Ireland
Guidance on ensuring products are safe and compliant with product safety laws that apply to the products supplied by your business.
Develop a digital marketing plan
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.
Understanding the law on product safety in Northern Ireland
Understand the basics of product safety law in Northern Ireland.
Fulfilling online orders
The main issues to consider when delivering products to online customers once a purchase has been made including how to implement a fulfilment service.
Privacy and data protection in direct marketing
What steps you must take to protect your customers' privacy and data and comply with the law when carrying out email, telephone or any other direct marketing.
How to deliver online orders to meet customer expectations
Points to consider when setting up a fulfilment service that meets your customer's expectations including personalised orders and delivery status tracking.
Outsourcing the delivery of your goods
The benefits of outsourcing order fulfilment and how to choose the right partner who is dedicated to representing your brand and provides good customer service.
Delivering digital products
The different approaches that can be taken to deliver digital products to your customers including email, autoresponders, download pages and software options.
Physical delivery of goods
The main considerations if your business needs to physically deliver goods ordered online to customers including distribution channels and tracking goods.
Automated order processing
The role of an effective automated internal order processing system in a successful fulfilment process as part of delivering your customers’ online.