Search results
Plan your marketing tactics
How to choose the best way to achieve your marketing objectives by thinking of product, price, promotion, place, people, processes and physical evidence.
How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.
Your marketing objectives
Setting SMART objectives for your marketing that are specific, measurable, achievable realistic and time-bound, to help you achieve your business goals.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Insurance for exporting and importing
Potential risks of exporting and importing, and how to insure against them.
Insuring goods in transit when exporting and importing
How cargo insurance works and the best place to get it when exporting or importing.
Insurance: export and import risks
The risks of exporting and importing, including loss or damage of goods, product faults and non-payment.
Grant eligibility
Location, industry sector, personal circumstances and purpose of grant can determine your eligibility.
Insuring against non-payment when exporting
How to protect your business from the risks of non-payment by your buyer when exporting.
Find an export credit insurer when exporting
Search the market for an export credit insurer.
Insurance for products when exporting
How product liability insurance can protect you against unforeseen claims when exporting.
Export finance and insurance
How to solve cashflow problems through export finance to avoid the risks of non-payment.