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Negotiate a contract with an advertising agency
What to include in your advertising agency contract: including contract length, campaign details objectives and payment terms.
Checklist: choosing an advertising agency
Help your business find the best advertising agencies by checking memberships, specialisations, past campaigns and client history.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a pay-per-click agency and how to find one including a list of the qualities and skills a good agency should have.
Work with an advertising agency
How to choose, manage and get the best strategic, sales, and campaign support from the right advertising agency for your business.
Choose an advertising agency
Choose an advertising agency that suits your business and that will help you achieve your goals.
Winning new business top tips
Top tips for winning new business in Northern Ireland, from preparing your business for new opportunities to winning new business abroad.
Manage your customer service
Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales.
Diversify your business
The risks and rewards of developing new products for new markets while trading.
Sell into new markets
How to break into new market share with clear goals, research, targeted marketing, and strategic partnerships.
The benefits of measuring your customer service performance
Use metrics to measure your customer service performance with a view to building on your successes.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
Understand your customers better
Use key indicators like sales renewal rates and complaints to monitor your current level of customer service with a view to building on your successes.
How to gather customer feedback
Two ways of getting the information you need to improve your customer service levels to provide better customer care and improve repeat sales
What is customer service?
Customer service is about keeping your customers satisfied - fulfilling their orders swiftly and reliably and offering value for money.
Use competitor analysis to improve your business
The ways you can improve your business using knowledge about your competitors.
How to do competitor analysis
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Six tips for exhibiting at trade shows
Tips for businesses exhibiting at tradeshows, including marketing opportunities, building up databases and doing your research.