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Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Implement changes to improve your business
Making the right changes to your business to improve prospects when competing for contracts and preparing to tender.
Improve health and safety in your business
Set high standards in health and safety to compete successfully for contract work when preparing your business to tender
Grow your retail business
Find out how to improve your retail business, attract more customers and grow your sales through tactics like visual merchandising and online retail.
How to market your retail business
How to successfully market your retail business in a changing world, looking at traditional advertising, sponsorships, partnerships and digital marketing.
Retail business networking
Get your retail business known in the local community and across Northern Ireland and beyond by engaging in local networking events and activities like CSR.
Advantages and disadvantages of online retailing
Online retail has advantages and disadvantages for businesses with huge growth potential balanced against initial costs and security and legal issues.
Support for growing a retail business
Starting or improving a retail business can attract certain financial, training and advisory support in Northern Ireland, find out which organisations can help.
Explore new retail opportunities
Growing your retail business takes a good business plan as well as spotting and exploiting the right opportunities, discover the options for expanding.
Trading partner relationships and e-commerce
How internet-based technologies can improve relationships with your business and trading partners.
Identify e-commerce opportunities
The main opportunities for introducing e-commerce within your business including direct sales, pre-sales and post-sales support.
Running an e-commerce website
The activities you will have to undertake once your e-commerce site has been launched including maintenance, marketing and security.
User experience in e-commerce
How to make an e-commerce website easy to use for the customer, including the user interface, shopping cart and payment software.
When do I need to hire a salesperson?
Assess your recruitment needs and don’t employ sales staff until you’re sure you need to – consider your current opportunities and resources.