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Creative industries in Northern Ireland
An overview of Northern Ireland's vibrant creative industry sector, its challenges and opportunities for businesses.
Developing computer games and off-the-shelf software
An introduction to the software and games industries and best practice in starting a business.
Creative industries - find a case study
Success stories about the creative and digital entrepreneurship from UK and Northern Ireland businesses
Intellectual property in games and software
How to secure and protect your intellectual property in the video games and software industries.
Marketing and selling your games product
Things to consider when marketing and selling your video game or software product.
R&D in gaming and software sectors
Types of research and development to consider when starting a business in the video games and software industries.
Translation and localisation of computer games and software
What to consider when translating and localising the games or software you develop.
Regulation in the software and gaming industries
An overview of legal considerations for software and game developers, and who to contact for advice.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Reducing business waste
Guides on how to ensure your business waste is handled in the right way legally and for the environment
The right pay package for your salespeople
Incentive packages and salary structures to motivate and retain salespeople.
When do I need to hire a salesperson?
Assess your recruitment needs and don’t employ sales staff until you’re sure you need to – consider your current opportunities and resources.
Recruiting new salespeople
Methods of recruiting sales staff including advertising, networking and using recruitment agencies.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
Hiring the right sales people
Uncovering the sales skills you are looking for during a recruitment interview such as assertiveness, enthusiasm and self-motivation.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.