Search results
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Podcast for business
What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.
What to consider before launching a podcast
Identifying your podcast target audience, choosing a podcast name and how often you should release new episodes.
How to set up and run a podcast series
What you need to consider before setting up and running a podcast for your business including buying the recording equipment.
Advantages and disadvantages of having a podcast
Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.
Pricing legislation
Legislation that protects consumers from unfair commercial practices, including misleading pricing information such as the unfair trading regulations.
Measure performance and set targets
Discover key performance metrics, essential tools, and target-setting strategies to help your business grow.
Advantages of reviewing business progress and target-setting
Understand how to use business performance reviews to set targets and develop a growth strategy for your business.
How to get sales appointments
Getting the customer's attention and persuading them to meet you at a sales appointment by getting past the gatekeeper and handling objections
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale
Generating sales leads
The importance of leads and generating and qualifying sales prospects including mapping your territory and using databases
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
How you can use mobile marketing and m-commerce
How you can choose the right strategy and platform for your mobile commerce
What are mobile marketing and m-commerce?
Which technologies allow mobile commerce such as mobile websites, apps, mobile advertising and SMS
M-commerce and mobile marketing benefits
Some of the benefits of mobile marketing and m-commerce
Advantages and disadvantages of SMS marketing
Understand the benefits that marketing by text message brings and the pitfalls and costs associated with it
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond