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Make the right sales contacts
Who you should be talking to when contacting target customers and how identify decision makers
Preparing to sell
An overview of what you need to consider before your business sells anything including sales environments and channels.
Mobile marketing and m-commerce
This guide provides an overview of SMS marketing and mobile advertising and their advantages and disadvantages.
Deciding which key performance indicators to measure
How to decide which key performance indicators and metrics to measure for optimal business success and profitability.
Factors to consider before sales
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Use KPIs to assess business performance
How to select key performance indicators that are well-defined and quantifiable to measure your business performance.
Sales promotion examples
Methods you can use to promote and price your product or service including vouchers, deals, discounts, free samples and loyalty schemes
Avoid common mistakes in sales forecast
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
Retail sales planning
How to prepare for retail selling, including portraying the right image, building strong customer rapport, improving the shopping experience, and driving sales.
Advantages and disadvantages of using commercial agents
The advantages and disadvantages of using a commercial sales agent including cost effectiveness, sales skills and experience in new markets versus a lack of control.
Sales agents and distributors
How sales agents and distributors can help you access new markets and boost your business. Learn the differences, advantages, and strategies for selling through them.
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Establishing your sales objectives
The steps you need to take to bring your business idea to market including studying the competition and defining your strategy
Set up sales a contract
How a sales contract is a vital element in business sales and how to create a contract that complies with customer protection regulations
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.