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Clear and unambiguous environmental claims
Environmental claims should be worded in a way which is straightforward so that consumers can easily understand them.
What is change management?
Introduction to organisational change management and its role in creating and sustaining a successful business.
Types of organisational change
Discover the different types of change in business, and their impact on individuals, groups and the whole organisation.
Change management process
Introduction to the organisational change management process, and how to effectively manage change in your business.
Change management models
Overview of the change management models, methodologies and tools to help you plan and manage change efficiently.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Segment your customers
Putting your customers into groups could help you understand and target their needs more effectively and identify the most and least profitable customers.
Product safety corrective action, recalls and incidents
Your legal duty for ensuring products are safe and actions you must take when there are problems.
Placing manufactured goods on the Northern Ireland market
Find out the EU rules relating to the placing on the market of manufactured goods.
Demonstrating product safety compliance
Rules for demonstrating compliance with product safety law, including record keeping and reporting.
Five ways to manage your client-agency relationship
Five steps to manage the relationship with your advertising agency including maintaining regular contact and setting confidentiality agreements.
Hiring an advertising agency or an in-house employee
Understanding the differences between hiring an advertising agency or an in-house employee to deliver on your marketing outputs.
Negotiate a contract with an advertising agency
What to include in your advertising agency contract: including contract length, campaign details objectives and payment terms.
Checklist: choosing an advertising agency
Help your business find the best advertising agencies by checking memberships, specialisations, past campaigns and client history.
Setting an advertising budget
How to set the right budget for your advertising campaign, and how to measure its effectiveness as a part of your overall marketing spend.
Choosing a PPC agency
When to use a pay-per-click agency and how to find one including a list of the qualities and skills a good agency should have.
Work with an advertising agency
How to choose, manage and get the best strategic, sales, and campaign support from the right advertising agency for your business.
Choose an advertising agency
Choose an advertising agency that suits your business and that will help you achieve your goals.
Winning new business top tips
Top tips for winning new business in Northern Ireland, from preparing your business for new opportunities to winning new business abroad.
Manage your customer service
Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales.