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Strategic planning for business growth
Understand the importance of a clear and effective strategic plan to enable the growth of your business
How do you develop a strategic plan?
List of elements to include in your strategic plan - from your vision statement to your key goals for implementation.
Steps in the strategic planning process
Overview of strategic planning and management, and the importance of involving different levels of staff in the process
Key elements of strategic planning
Understand the essential questions that you should consider as part of your strategic planning process
Types of strategic planning models
Using strategic models, such as Five Forces, SWOT or PESTLE analysis, can help you assess threats and opportunities facing your business.
The purpose of strategic planning
Understand what is meant by strategic planning, what the process entails, and the purpose it serves in your business
Implementing a strategic plan
How to implement and execute your strategic plan, and monitor performance against your strategic objectives.
PESTLE analysis example
An example of PESTLE analysis, and information you should examine to assess external factors affecting your business
SWOT analysis example
An example of a SWOT analysis, and how to assess your business' strengths, weaknesses, opportunities and threats.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Direct mail
What direct marketing is, tips for a successful direct mail marketing campaign and the typical items you might include in your mailing campaign.
Change management
Change is constant in business - find out why you should manage it, and how to prepare your staff and business for change.
Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Types of direct marketing
Types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.