Search results
Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Skills support for creative businesses
Sources of skills support and development for creative businesses in Northern Ireland.
Networking for creative businesses in Northern Ireland
Find out about networking opportunities for businesses in the Northern Ireland creative industries.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Advantages and disadvantages of outsourcing product distribution
Consider the benefits and challenges of outsourcing product distribution, and IP issues in outsourcing agreements.
Licensing your intellectual property
How to license out your intellectual property, and choose the right type of license, to fuel the growth of your business.
Selling your intellectual property
How to value and sell your business' intellectual property and use your IP to support your growth strategy.
Grow your business through franchising
Find out how to grow your business through a franchise operation, and use franchise agreements to prevent common problems.
Intellectual property business help and support
Overview and contact details for organisations that can help and advise you on intellectual property queries.
Intellectual property health check
Find out how you can use the IPO's free IP Health Check tool to help protect your intellectual property assets.
Use intellectual property to grow your business
Ways you can use intellectual property (such as brands, patents and designs) to support the growth of your business.
Review your business plan
What is a business planning cycle, and how often should you review your business plan to update it and set new objectives.
Make your business plan a tool for growth (video)
Video tutorial on how to use a business plan to encourage and drive growth in your business.
Using a business model to improve your business (video)
Advice to help you become more competitive by using a clear business model as part of your business plan.
What are quality management standards?
Introduction to quality management standards, their purpose and examples you can implement in your business.
Advantages of quality management systems
Key benefits of implementing ISO 9001 or another quality management system in your business to increase efficiency, productivity and customer satisfaction.
ISO 9001 certification
Find out about the ISO 9001 certification process, the associated costs, and what you must do to prepare for ISO 9001 certification assessment.