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Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Creative sector in Northern Ireland
Introduction to the creative sector in Northern Ireland - its sub-sectors, growth and key organisations.
Challenges and opportunities in Northern Ireland creative sector
Learn about the opportunities for creative businesses in Northern Ireland, and the challenges they may encounter.
Creative businesses and employment in Northern Ireland
Key statistics on creative industries employment, number of businesses and economic impact in Northern Ireland.
Creative industries in Northern Ireland
An overview of Northern Ireland's vibrant creative industry sector, its challenges and opportunities for businesses.
Developing computer games and off-the-shelf software
An introduction to the software and games industries and best practice in starting a business.
Creative industries - find a case study
Success stories about the creative and digital entrepreneurship from UK and Northern Ireland businesses
Intellectual property in games and software
How to secure and protect your intellectual property in the video games and software industries.
Marketing and selling your games product
Things to consider when marketing and selling your video game or software product.
R&D in gaming and software sectors
Types of research and development to consider when starting a business in the video games and software industries.
Translation and localisation of computer games and software
What to consider when translating and localising the games or software you develop.
Regulation in the software and gaming industries
An overview of legal considerations for software and game developers, and who to contact for advice.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.