Search results
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Reducing business waste
Guides on how to ensure your business waste is handled in the right way legally and for the environment
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
What is Six Sigma?
How implementing Six Sigma on a project-by-project basis can improve quality and reduce waste in your business.
Process efficiency to cut waste
How reducing waste in your operational processes by using Lean Thinking and Six Sigma can benefit your business.
Using and managing solvents
How to reduce, monitor and manage the use of solvents in your business to reduce environmental impacts and costs.
What are Lean methods?
The origins of lean methods and using lean tools to maximise the use of resources in your business processes.
How to get from unemployed to self-employed
Information and advice on how to get started in business when you are unemployed and key questions to consider.
Business start-up challenges for unemployed people
Guidance on starting your own business when unemployed and how to overcome any potential challenges along the way.
Support and advice for waste issues in Northern Ireland
Northern Ireland sources of advice and support to meet waste obligations and improve your environmental performance.