Search results
Outdoor advertising
The advantages of outdoor advertising such as billboards, posters, buses and ambient to reach your target audience in key locations.
Search engine optimisation: links strategy
Building incoming links to your page is a valuable way to improve your search engine rankings, find out effective tactics to get high quality backlinks.
Ten tips for using social media
Some tips to help make your social network work for you, including choosing the right platform, planning and measuring performance.
Print advertising
The advantages and disadvantages of press and print advertising, the options and types of publication you can choose to advertise in.
Evaluate advertising spend
How to plan and research your advertising to make best use of your advertising budget and evaluate and measure the success of your campaigns.
Advantages and disadvantages of face to face sales
The costs and benefits associated with selling in person such as building personal relationships and persuasion.
Making an entry summary declaration
If you are moving goods into Great Britain, from Great Britain to Northern Ireland, or into Northern Ireland from outside the EU, you’ll need to make an entry summary declaration
Choosing a search engine optimisation agency: checklist
Use this checklist to determine whether an SEO agency is a suitable partner for your website, including avoiding unrealistic claims and checking references.
Voice search optimisation
How to optimise your website to answer smartphone and digital assistant voice search queries.
Working with a search engine optimisation agency
Learn how to work with a search engine optimisation (SEO agency), what they may be able to help you with and what to look for in a new SEO contract.
Researching export markets
How to conduct export market research before selling to overseas markets.
How to write an advertisement
The key requirements of a print advertisement - a targeted headline, well-written text and clear design, follow these guidelines to write a quality advert.
Researching customers and markets abroad
Research overseas markets, consumers and countries to make informed decisions about your business.
Advantages and disadvantages of researching export markets
The benefits and potential drawbacks of researching export markets before selling to them.
Researching export markets online
Ways of conducting online research on export markets.
UK sanctions
Information on UK sanctions currently in place and how to apply for a licence
Exporting controlled goods
Guidance explaining what will change for exporters of controlled goods from 1 January 2021
Import or move horses and ponies
Rules for importing or moving horses and other equines, including ponies and donkeys
Check or report a trade barrier
Find out what trade barriers may affect you when exporting goods or services, and how to report new ones
Check if a goods movement reference is valid
If you're using the Goods Vehicle Movement Service, find out what you must do if you are a carrier and need to check if a goods movement reference is valid and if goods can be moved.