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Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
Best practice in employment and improving skills
How to improve your chances of winning contract work by developing your staff and using best practice in employment when preparing to tender.
Implement changes to improve your business
Making the right changes to your business to improve prospects when competing for contracts and preparing to tender.
Improve health and safety in your business
Set high standards in health and safety to compete successfully for contract work when preparing your business to tender