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Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
Types of business networks
Networks to suit your business needs and your preferred style of networking
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Types of joint venture
Differences between various types of joint venture structure, and how to decide on the right form of partnership for your business.
Joint ventures and business partnerships
What is a joint venture, how does it work, how it can benefit your business and how to plan your joint venture partnership for success.
Advantages and disadvantages of outsourcing product distribution
Consider the benefits and challenges of outsourcing product distribution, and IP issues in outsourcing agreements.
Licensing your intellectual property
How to license out your intellectual property, and choose the right type of license, to fuel the growth of your business.
Selling your intellectual property
How to value and sell your business' intellectual property and use your IP to support your growth strategy.
Grow your business through franchising
Find out how to grow your business through a franchise operation, and use franchise agreements to prevent common problems.
Intellectual property business help and support
Overview and contact details for organisations that can help and advise you on intellectual property queries.