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Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
Planning to work safely at height
How to identify ways of reducing the risks of falls, such as using safe working platforms, planning work properly and providing appropriate training.
Working safely in confined space
Confined spaces, from storage tanks, silos and drains to vats, can pose risks to workers industries such as agriculture, installation and telecommunications.
Manage the risks posed by working in confined spaces
Safe systems, specialist tools, equipment, air testing, ventilation and emergency procedures to reduce the risks of working in confined space.
Reduce the risks of objects falling from height
Methods to prevent injuries and damage caused by falling equipment, tools, materials or debris including platforms, netting and covered walkways.
Roof, platform and walkway safety for working at height
The steps you should take - and the equipment you can use - to make working on roofs and platforms safe including scaffolding and guard rails.
Assess the risks of working in confined spaces
Identifying typical hazards in enclosed spaces and analysing the chances of their occurring including lack of oxygen, poisonous gases, fumes and fire.