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Advantages and disadvantages of SMS marketing
Understand the benefits that marketing by text message brings and the pitfalls and costs associated with it
Creating mobile content for your business
How to successfully reach potential customers through mobile commerce, considering the needs of mobile users
Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
The sales process
How to follow a step-by-step process to achieve sales, and build long-term customer relationships
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Make the right sales contacts
Who you should be talking to when contacting target customers and how identify decision makers
Preparing to sell
An overview of what you need to consider before your business sells anything including sales environments and channels.
Tips for creating an LGBTQIA+ inclusive workplace
Practical steps to help employers make lesbian, gay, bisexual, transgender, queer, intersex and/or asexual (LGBTQIA+) staff feel included and respected in the workplace.
What is sexual orientation discrimination in the workplace?
How to identify different types of workplace sexual orientation discrimination and some examples of these.
LGBT staff: employer legal duties
The legal responsibilities to ensure that employers do not discriminate against lesbian, gay, bisexual, and trans staff.
Supporting trans staff
How employers can support trans employees by ensuring the unique challenges they face are minimised.
Mobile marketing and m-commerce
This guide provides an overview of SMS marketing and mobile advertising and their advantages and disadvantages.
Employing and supporting LGBTQIA+ workers
How employers can develop an inclusive workplace environment and support lesbian, gay, bisexual, transgender, queer, intersex and/or asexual (LGBTQIA+) staff.
Advantages of employing and retaining older workers
Key benefits that employing and retaining older workers can bring to businesses.
Employment rights of older workers
How employers can meet the legal rights of older workers including retirement age, age discrimination, and caring for dependants including grandchildren and parents.
Factors to consider before sales
The initial steps you need to take before you begin to sell your product or service including competition, customer base and market share
Sales promotion examples
Methods you can use to promote and price your product or service including vouchers, deals, discounts, free samples and loyalty schemes
Employing and supporting older workers
How employers can embrace the benefits of employing older workers and meet their legal obligations and challenges of an ageing workforce.
Five top tips to promote an age-diverse workforce
How employers can create a workplace that is inclusive to workers of all ages to give them a competitive advantage in recruitment and retention.
Ageing workforce: challenges for staff and employers
How employers can identify and address the challenges of an ageing workforce.