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Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Instagram for business
How Instagram works and how you can use it as part of your marketing plan.
Top tips for using Instagram for business
Tips to help you use Instagram in your business including how to set clear goals, build your following, post the right mix of content, use hashtags and take advantage of advertising options.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
InterTradeIreland Digital Sales Supports
Access digital Sales Supports designed to help your business improve and expand its online presence in the cross-border market and beyond.
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
SBRI: Skin cancer detection using artificial intelligence
Funding for innovative use of AI to accelerate the detection of skin cancer in referrals from primary to secondary care.
Funding for advanced materials for defence innovations
DASA is seeking advanced materials innovations to support generation-after-next defence capabilities.
FSA seeks views on new 'may contain' guidance
The Food Standards Agency is seeking views on new advice for how and when to apply precautionary allergen labelling.
Water Bill Health Check for your business
A free service that helps businesses understand and save money on their water bills.
Enterprise Fund for Causeway Coast and Glens businesses
This grant provides up to £5,000 to support businesses less than two years old to achieve growth.
New privacy resources for UX designers
The Information Commissioner's Office (ICO) has produced new guidance on privacy in the product design lifecycle.
Children's code guidance for gaming developers
The Information Commissioner's Office (ICO) has published new guidance to help game developers comply with the Children's code.
New Cater for Later food box scheme launches
This initiative will help Belfast-based food providers to reduce their levels of food waste by allowing customers to bring any leftover food home.
Webinar: Spotlight on North East Asia Materials Handling
Learn about the current opportunities and challenges for Northern Ireland businesses in the materials handling sector in North East Asia.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.