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What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Bank and public holidays in Northern Ireland
List of the bank holiday and public holiday dates in Northern Ireland for 2024 and 2025.
Employing part-time workers
Discover the benefits of employing part-time workers and understand their rights.
Hybrid working: employer guidance
How employers can get the most of staff using a mix of working at home or remotely and also in the workplace.
What counts as minimum wage pay
Explanation of what counts as minimum wage pay and what doesn't.
Product safety advice for businesses supplying goods in Northern Ireland
Guidance on ensuring products are safe and compliant with product safety laws that apply to the products supplied by your business.
Develop a digital marketing plan
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.
Understanding the law on product safety in Northern Ireland
Understand the basics of product safety law in Northern Ireland.
Advantages of employing part-time workers
The benefits to employers of employing a part-time worker.
Recruiting and managing part-time workers
How employers can bring part-time workers into their business.
Options for part-time working
Considering term-time-only workers and job sharing as options for part-time working.
Part-time workers' rights
The right of part-time workers to receive the same pay, equal treatment and pro rata contractual benefits.
Changing an employee's working hours
How an employer can reach an agreement with a worker when you want to change their working hours.
Introducing job-sharing
Job-sharing is a good way of allowing part-time workers to cover full-time job positions.
Fulfilling online orders
The main issues to consider when delivering products to online customers once a purchase has been made including how to implement a fulfilment service.
Privacy and data protection in direct marketing
What steps you must take to protect your customers' privacy and data and comply with the law when carrying out email, telephone or any other direct marketing.
How to deliver online orders to meet customer expectations
Points to consider when setting up a fulfilment service that meets your customer's expectations including personalised orders and delivery status tracking.