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Managing your copyright
How to use your copyright, license or assign your rights, and protect and benefit from your copyrighted work
User-centred design
Introduction to user-centred design, its benefits to your business and its role in product or service development
Designing a successful brand
How to use design to create a successful brand and build brand identity for your business
Using the New Computerised Transit System (NCTS) to move goods
Understanding the New Computerised Transit System and how to use it in your business
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.