Search results
Measure and monitor your X activity
Analyse important X metrics like reach and engagement to help your business effectively market to your online audience and continuously improve.
Content marketing
Content marketing can help you build relationships with potential customers and increase brand awareness.
Advantages and disadvantages of content marketing
The main advantages of content marketing such as customer loyalty and increased web traffic, and the challenges such as skills and time resources.
Creating content for marketing campaigns
How to create content that is valuable to your audience, including getting the headline right and using evergreen and topical content.
Content marketing strategy and planning
How to plan and take a strategic approach to content marketing, including, setting objectives, targeting, idea generation and evaluation.
What is content marketing?
Why your business should consider a content marketing strategy as part of your overall marketing efforts such as social media, SEO and PR.
Types of content for marketing
The various types and formats of marketing content you can use in your content marketing strategy including blog posts, infographics and videos.
Choose an accountant for your business
How to choose the best accountant for your business' accounting, financial and taxation requirements.
What questions should I ask an accountant?
A checklist of things that you should know about any prospective accountants.
Managing the relationship with your accountant
How to manage the relationship with your accountant and how to spot problems with the relationship.
Benefits of using an accountant
An accountant can help you with business records, tax returns and auditing requirements.
Ten ways to make your advertising campaign a success
Ten questions to help ensure your advertising campaign is working effectively including understanding the objectives and agreeing measures of effectiveness.
Checklist: choosing an advertising agency
How to help your business find the best advertising agencies by checking various factors such as memberships, specialisations, previous campaigns and clients.
How to manage the relationship with your insurance adviser
Getting to know your insurance adviser will help you both ensure the business is covered if you make a claim.
Choosing an insurance adviser: advice and support
There are organisations that can advise you when looking for an insurance adviser.
How to choose an independent financial adviser
Decide on your insurance needs before searching for an independent financial adviser.
Problems with your insurance adviser
The Financial Conduct Authority and the Financial Ombudsman Service can help with insurance issues and complaints.
How to choose an insurance broker
Decide on your general and commercial insurance needs before searching for a broker.
Choose and manage a business bank account
How to choose a business bank account and the benefits of getting value from your current deal.
Advantages and disadvantages of switching business bank accounts
The benefits and issues involved around changing your business bank and how to switch accounts.