Search results
Benefits of design in establishing a brand
Good design can help you develop a great brand with a strong corporate identity
The key stages of the design process
Understand the different stages in the design of products and services, from discovery to delivery
How design affects your business
Good design can help your business thrive by improving your brand, products, services, packaging and many other aspects of your business
Ensuring brand consistency
Why consistency matters in brand design, and how to make sure that your brand is consistent across your business
The importance of ergonomics
What is ergonomics and why ergonomists should be an integral part of your design development team
Horizon Europe
Information on the current European research and innovation investment programme, and how to find and apply for Horizon Europe funding calls.
The eCommerce Directive and the UK
What you need to do now that the eCommerce Directive no longer applies to the UK.
Types of payment cards available
An overview of payment card types - including credit, debit, charge, pre-paid, travel and purchasing cards.
Working with Northern Ireland Trading Standards Service
How Trading Standards can help your business comply with the law when a customer has lodged a complaint about your business or you need general advice.
Using technology to improve efficiency
How to use technology to improve your business processes and increase efficiency
Fair trading for businesses selling goods or services
An overview of the law relating to fair trading and how this may affect your business - including pricing and product description.
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.
How to stick to your marketing budget
Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.
What is affiliate marketing?
What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.
Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
Advantages and disadvantages of using payment cards for purchases
How using credit, debit, charge and pre-paid cards can benefit your business and potential pitfalls to be aware of.
Accepting card payments for goods or services
The process involved in enabling your business to accept sales using credit, debit, charge and pre-paid cards.