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Understand your customers better
Use key indicators like sales renewal rates and complaints to monitor your current level of customer service with a view to building on your successes.
How to gather customer feedback
Two ways of getting the information you need to improve your customer service levels to provide better customer care and improve repeat sales
Implement your marketing plan
Making sure your marketing plan is carried out and learning from your mistakes, consider your resources, the costs involved and how you will control activities.
What is customer service?
Customer service is all about keeping your customers satisfied - fulfilling their orders swiftly and reliably and offering value for money.
Plan your marketing tactics
How to choose the best way to achieve your marketing objectives by thinking of product, price, promotion, place, people, processes and physical evidence.
How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.
Your marketing objectives
Setting SMART objectives for your marketing that are specific, measurable, achievable realistic and time-bound, to help you achieve your business goals.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Insurance for exporting and importing
Potential risks of exporting and importing, and how to insure against them.
Insuring goods in transit when exporting and importing
How cargo insurance works and the best place to get it when exporting or importing.
Insurance: export and import risks
The risks of exporting and importing, including loss or damage of goods, product faults and non-payment.