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Choose an advertising agency
Choose an advertising agency that suits your business and that will help you achieve your goals.
Winning new business top tips
Top tips for winning new business in Northern Ireland, from preparing your business for new opportunities to winning new business abroad.
Manage your customer service
Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales.
Diversify your business
The risks and rewards of developing new products for new markets while trading.
Sell into new markets
How to break into new market share with clear goals, research, targeted marketing, and strategic partnerships.
The benefits of measuring your customer service performance
Use metrics to measure your customer service performance with a view to building on your successes.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
Understand your customers better
Use key indicators like sales renewal rates and complaints to monitor your current level of customer service with a view to building on your successes.
How to gather customer feedback
Two ways of getting the information you need to improve your customer service levels to provide better customer care and improve repeat sales
What is customer service?
Customer service is about keeping your customers satisfied - fulfilling their orders swiftly and reliably and offering value for money.
Use competitor analysis to improve your business
The ways you can improve your business using knowledge about your competitors.
How to do competitor analysis
How to research your competitors using the press, exhibitions, the internet and trade associations.
Who are your competitors?
Where to look for your competitors and how to identify them using sources such as business directories, advertising and press reports.
Advantages and disadvantages of trade shows and exhibitions
Consider the advantages and disadvantages of taking stand space at a trade show or exhibition, such as networking and generating leads, versus costs and high competition.
Six tips for exhibiting at trade shows
Tips for businesses exhibiting at tradeshows, including marketing opportunities, building up databases and doing your research.
Choose the right trade fair
Research and identify the most suitable trade fair for your industry sector whether you are exhibiting or attending as a delegate.
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.
Exhibition legal issues
Ensure your stand is accessible and meets legal safety standards, and that you comply with rules on sale of goods.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Increase your market share through new sales channels
Growing your business by selling products and services through different routes such as direct selling, agents and distributors.