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Market and sell effectively to similar customers
Expand market share by targeting similar customers with market research, referrals, and strategies like direct mail, ads, and word-of-mouth.
Sell more to existing customers
How to increase your market share understanding why your existing customers buy from you and get opportunities to sell them more.
Win old customers back
How to get old customers to return by rebuilding relationships through offers and personalisation.
Ten questions to ask for a successful advertising campaign
Ten questions to ask to help ensure your advertising campaign is working effectively from understanding objectives to setting clear measures of success.
Outsourcing the delivery of your goods
The benefits of outsourcing order fulfilment and how to choose the right partner who is dedicated to representing your brand and provides good customer service.
Delivering digital products
The different approaches that can be taken to deliver digital products to your customers including email, autoresponders, download pages and software options.
Physical delivery of goods
The main considerations if your business needs to physically deliver goods ordered online to customers including distribution channels and tracking goods.
Automated order processing
The role of an effective automated internal order processing system in a successful fulfilment process as part of delivering your customers’ online.
Digital rights management
The role of digital rights management in the protection of intellectual property for digital goods supplied through online downloads such as software and music.
Fulfilling online orders
Fulfilling orders involves quick delivery for both digital downloads and physical products, with fulfilment services managing the entire process efficiently.
How to deliver online orders to meet customer expectations
Points to consider when setting up a fulfilment service that meets your customer's expectations including personalised orders and delivery status tracking.
Increase your market share
How to increase sales and profit from existing customers, break into new markets and increase your overall share.
Assess your customer base
Getting the right understanding of your customers and who they are to grow your market share.
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
Finding out about private and public contracts
Where to search for private and public sector contract tender opportunities for your business.
Understand the tender requirements
How to identify what a client is hoping to get from the tendering process and whether it will be worthwhile for your business to submit a bid.
Five top tips for public sector tenders
Tips and advice on how to make your public sector tender bid a success, such as starting with smaller contracts and spotting opportunities early.
Tender for public sector contracts in Great Britain and Ireland
How you can find and compete for public sector contracts, and understand the procurement processes used in Great Britain and Ireland.
Tender opportunities in Great Britain and Ireland
What opportunities may be available for businesses in Great Britain and Ireland and how public procurement works.
The procurement process
Learn about the typical procurement processes involved in bidding for a public sector contract.