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Intellectual property business help and support
Overview and contact details for organisations that can help and advise you on intellectual property queries.
Intellectual property health check
Find out how you can use the IPO's free IP Health Check tool to help protect your intellectual property assets.
Use intellectual property to grow your business
Ways you can use intellectual property (such as brands, patents and designs) to support the growth of your business.
Review your business plan
What is a business planning cycle, and how often should you review your business plan to update it and set new objectives.
Make your business plan a tool for growth (video)
Video tutorial on how to use a business plan to encourage and drive growth in your business.
Using a business model to improve your business (video)
Advice to help you become more competitive by using a clear business model as part of your business plan.
What are quality management standards?
Introduction to quality management standards, their purpose and examples you can implement in your business.
Advantages of quality management systems
Key benefits of implementing ISO 9001 or another quality management system in your business to increase efficiency, productivity and customer satisfaction.
ISO 9001 certification
Find out about the ISO 9001 certification process, the associated costs, and what you must do to prepare for ISO 9001 certification assessment.
ISO 9001 certification costs
How to budget for an ISO 9001 project, and what types of costs to consider for QMS implementation and certification.
How to implement a quality management system
Key steps you should follow to create and implement an efficient quality management system for your business.
Project plan for ISO 9001 implementation
Prepare and plan for your ISO 9001 implementation with our free and easy-to-use project plan template.
Balanced scorecard
A balanced scorecard is a crucial tool in strategic management that allows you to measure the health of your business from four different perspectives.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.