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Registering and renewing .eu domain names in the UK
Find out what you need to do if you hold a .eu domain or want to register one.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
Statutory pay and leave
Various types of statutory pay and leave for sickness, maternity, paternity and adoption
Tax agent authorisation
How to gain authorisation to deal with HMRC on behalf of a client
Tax agents and advisers forms, manuals and reference material
Access the tax forms, manuals and reference material needed when dealing with HMRC on behalf of your client
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
Selling through retailers, wholesalers and other distributors
The benefits of selling to intermediaries and the key points to consider including how to manage your distributors.
Using a sales agent
Advice on using an outside agency to sell your products and services, and the legal issues this can raise.
Making your sales channels work together
How to manage your sales channels to increase sales including reviewing each channel and supporting them with advertising.
Reaching customers overseas
Reaching customers in overseas markets and the challenges you should consider such as resources, research and local laws.
What is a search engine and how do they work?
Learn what a search engine is and how the main search engines (such as Google, Yahoo and Bing) work, including how each search engine will analyse your site.
Types of search engine
Understand popular and niche search engines and how you can rank well in search engine results.
Develop a social media strategy
Social media can help your business reach customers, sell products and manage customer enquiries, to make the most of it you should take a strategic approach.