Search results
Advantages of user-centred design
What are the benefits of applying user-centred design in the development of a product, a service or a website
Design thinking for new technology developers
How design thinking can help your business to develop new technology products or services
Design IP protection for start-ups
How to protect your designs against copying and ensure that you don't infringe other people's intellectual property rights
In-house or outsourced design?
How to decide if you should commission a design agency to handle your design, or manage a design project in-house
Benefits of design in establishing a brand
Good design can help you develop a great brand with a strong corporate identity
The key stages of the design process
Understand the different stages in the design of products and services, from discovery to delivery
How design affects your business
Good design can help your business thrive by improving your brand, products, services, packaging and many other aspects of your business
Ensuring brand consistency
Why consistency matters in brand design, and how to make sure that your brand is consistent across your business
The importance of ergonomics
What is ergonomics and why ergonomists should be an integral part of your design development team
Horizon Europe
Information on the current European research and innovation investment programme, and how to find and apply for Horizon Europe funding calls.
The eCommerce Directive and the UK
What you need to do now that the eCommerce Directive no longer applies to the UK.
Working with Northern Ireland Trading Standards Service
How Trading Standards can help your business comply with the law when a customer has lodged a complaint about your business or you need general advice.
Using technology to improve efficiency
How to use technology to improve your business processes and increase efficiency
Slow or stop the growth of your business
Identify when to slow down or stop business growth and how to stop it if you are encountering difficulties
Fair trading for businesses selling goods or services
An overview of the law relating to fair trading and how this may affect your business - including pricing and product description.
Marketing on a tight budget
How to get the most out of a small or limited marketing budget using cost-effective marketing methods such as Public Relations and online marketing.
Review and evaluate your current marketing spend
Factors you should consider when analysing your marketing budget such as last year’s customer spend figures and changes in the market.
How to attract, win and keep your customers
Advice on getting more business from your existing customers and on finding new customers to reach the most profitable groups.
How to stick to your marketing budget
Ideas for marketing objectives you could set for your business, and advice on keeping your aims on track to stay within your budget.
What is affiliate marketing?
What affiliate marketing is and how your business can set it up and benefit from the potential boost to website traffic and brand reach.