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Digital marketing on a budget
Cost-effective ways to promote your business using email, social networking or a blog to reach your target audience with marketing messages.
Public relations on a budget
Advice on how to get the best out of public relations (PR) with limited funds by making your business stand out, networking and press releases.
PESTLE analysis example
An example of PESTLE analysis, and information you should examine to assess external factors affecting your business
Accurate descriptions: Rules for describing your products and services
How to describe your products and services in a lawful way in line with consumer protection legislation.
Bidding for overseas government procurement opportunities
Information for UK businesses about overseas government procurement opportunities.
Advantages and disadvantages of X for business
There are advantages and disadvantages for businesses using X to reach their audience online, consider the benefits and challenges before you start.
Set up and run an X account for business
How X works and how you can use it as part of your marketing plan, including setting up your profile, getting started and running the account.
X advertising
How to choose the right advertising option on X to meet your campaign goals, and how to use the targeting options to find your audience.
Financing your business: the options (video)
Tutorial on common ways to raise business finance, such as bank finance, equity finance and accessing government grants.
Company name and trade mark checker
Check that your planned company name or trade mark is not already registered or similar to one already existing
Rules for naming your business
Information on the regulations that affect the name of your limited company or limited liability partnership
Five simple steps to set up a pop-up shop
Business planning, market research and complying with regulations are vital to pop-up business success.
Find the right premises for a pop-up shop
Getting the right commercial premises in Northern Ireland can help to make a success of your pop-up shop business.
Market your pop-up shop
Getting customers interested in your pop-up shop, and getting them through the door, is important for success.
What is a pop-up shop
Different types of pop-up business models, and reasons for considering opening a pop-up shop in Northern Ireland.
Tender for public sector contracts in Great Britain and Ireland
How you can find and compete for public sector contracts, and understand the procurement processes used in Great Britain and Ireland.
Start-up survival strategy for an economic downturn
How to plan early for the survival and future success of your start-up business in tough economic conditions.
Business mistakes: poor supplier and customer controls
Avoid cashflow problems related to starting up such as poor supplier contracts or customer credit arrangements
Sources of start-up finance in an economic downturn
How to find funding from different sources for starting your business in challenging economic times.
Tender opportunities in Great Britain and Ireland
What opportunities may be available for businesses in Great Britain and Ireland and how public procurement works.