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Retail sales planning
How to prepare for retail selling, including portraying the right image, building strong customer rapport, improving the shopping experience, and driving sales.
Advantages and disadvantages of using commercial agents
The advantages and disadvantages of using a commercial sales agent including cost effectiveness, sales skills and experience in new markets versus a lack of control.
Sales agents and distributors
How sales agents and distributors can help you access new markets and boost your business. Learn the differences, advantages, and strategies for selling through them.
Sell through licensing your product
How you can use an established company to help launch your product or service through a licensing agreement
Establishing your sales objectives
The steps you need to take to bring your business idea to market including studying the competition and defining your strategy
Set up sales a contract
How a sales contract is a vital element in business sales and how to create a contract that complies with customer protection regulations
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Digital marketing in Europe
How to ensure your website is appropriate for your EU chosen country, and advice on using affiliate marketing to drive sales, considering language and culture.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Planning for e-commerce
What to consider when setting up e-commerce systems in your business and how to make the most of e-commerce opportunities.
Improve health and safety in your business
Set high standards in health and safety to compete successfully for contract work when preparing your business to tender
Trading partner relationships and e-commerce
How internet-based technologies can improve relationships with your business and trading partners.
Identify e-commerce opportunities
The main opportunities for introducing e-commerce within your business including direct sales, pre-sales and post-sales support.
Running an e-commerce website
The activities you will have to undertake once your e-commerce site has been launched including maintenance, marketing and security.
User experience in e-commerce
How to make an e-commerce website easy to use for the customer, including the user interface, shopping cart and payment software.
The induction process for new salespeople
How to create an induction process for new salespeople, including training tips, industry insights, and best practices for onboarding your sales team.
Manage your sales team
How to manage and motivate your sales team with clear strategies, roles, and data-driven performance tracking.
Setting sales targets
Set clear sales targets linked to incentives such as commissions and bonuses for your sales team, covering new sales, renewals, and converting lapsed customers.