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Advantages and disadvantages of using email for business
Understand the key benefits and downsides of using email for business, and how to use email technology more effectively.
Using email for business communication and marketing
Different ways you can use email to enhance your business operations, including marketing and communications.
Internet and email security issues
Understand the threats to your business from the internet and email usage, and ways to safeguard your business.
Business phone systems
How to choose a new telephone system for your business, replace or expand an existing one, or switch to VoIP or virtual PBX.
Using personal data in your business or other organisation
Find out what action you may need to take regarding data protection and uninterrupted data flows with the EU/EEA.
Registering and renewing .eu domain names in the UK
Find out what you need to do if you hold a .eu domain or want to register one.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.
Your brand and your staff
The role your staff plays in branding and how you can build strong relationships between your staff and your brand.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
Planning to work safely at height
How to identify ways of reducing the risks of falls, such as using safe working platforms, planning work properly and providing appropriate training.