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Starting a tourist accommodation business - Kribben Cottages (video)
Kribben Cottages explain how they started a four star self-catering accommodation business at the Mourne Mountains in County Down.
Telemarketing
How to get started in telemarketing and how to create a successful telemarketing programme.
Measuring the success of your telemarketing campaign
Measuring the various factors of your telemarketing campaigns will show you if it's been successful.
Telemarketing methods for targeting customers
How to contact customers, use an agency, and other activities to improve your business.
Advantages and disadvantages of telemarketing
The advantages and disadvantages of telemarketing for your business including providing a personal service and legal risks.
How to start telemarketing in your business
An overview of telemarketing and how to get started including finding your target audience, whether you should outsource and the costs of telemarketing.
What is telemarketing?
Definition of telemarketing and what it can be used for, including the difference between outbound and inbound telemarketing.
Telemarketing planning
How to determine the target audience for your telemarketing campaign, and how to choose a service provider.
Targeting consumer audiences using telemarketing
How to target the correct audiences when planning telemarketing campaigns.
Telemarketing scams and legal issues
How you can protect your customers when telemarketing, and telemarketing legalities and scams to be aware of.
Dealing with subject access requests under the UK GDPR
How to handle subject access requests effectively and within the legal timeframe under the UK General Data Protection Regulation.
Use social media safely
How to take measures to ensure your business is using social media safely and securely, protecting your reputation, securing data and being aware of the law.
Social media and the employment relationship
Things to consider when employees use social media including developing a social media policy, monitoring social media, legislation and network security.
Product compliance when placing certain goods on the Northern Ireland market
Guidance for businesses on EU market surveillance rules that apply to certain products placed on the Northern Ireland market.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.