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Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Public liability insurance for tourist businesses
Although it’s not a legal requirement, It is a good idea to get public liability insurance for your tourism business to cover the risk of being sued.
Music licences for tourism businesses
The type of licences you must have to play recorded or live music in your business, including background music, the radio or live bands, and the exemptions.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.
The induction process for new salespeople
Integrating and inducting new sales staff into your business, including the areas they will need to become familiar with such as your industry and products.
Measure the performance of your salespeople
Measuring your salespeople's effectiveness with conversion rates and market conditions.
Manage your sales team
Manage and motivate your salespeople with sales-activity reports and customer feedback.
Setting sales targets
Setting targets for your sales team for new sales, renewals and converting lapsed customers.
Setting sales activity targets
Sales activity targets including phone contacts, meetings, lead generation and managing prospects.
Green Tourism Certification
Certification for tourism businesses who meet certain environmental performance criteria including wastes management and biodiversity: bronze, silver or gold.
Statutory pay and leave
Various types of statutory pay and leave for sickness, maternity, paternity and adoption
Tax agent authorisation
How to gain authorisation to deal with HMRC on behalf of a client
Tax agents and advisers forms, manuals and reference material
Access the tax forms, manuals and reference material needed when dealing with HMRC on behalf of your client
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
Branding for your business
What branding is, how to create and manage a brand and how it can help improve your business by communicating your values to stand out from competitors.