Diversify your farm business

John and Eileen Hall, owners of Cavanagh Free Range Eggs, explain how they successfully diversified their farm to create and grow a business.

Cavanagh Free Range Eggs in County Fermanagh supplies free range eggs to retail outlets, hotels and restaurants across Northern Ireland.

Here, John and Eileen discuss how they planned and took forward their idea. They also highlight the importance of listening to customer feedback, following legislation and marketing their business.