Employee engagement

Employee engagement champions


Identifying and establishing employee engagement champions in different departments or teams throughout your business can help sow the seeds for further employee engagement throughout the rest of your organisation. Employee engagement champions can identify and share examples of employee engagement in action in their teams.

Role of engagement champions

Employee engagement champions have a key role linking managers with the ideas and experiences of employees.The role of employee engagement champions can be as narrow or as broad as you like. You could ask them to focus on one particular issue or you could give them a broader remit.

The scope of the employee engagement champion role is up to you but there are some key aspects:

  • helping share information and key messages about the business with colleagues
  • seeking examples and proof points of good practice from colleagues
  • identifying feedback or issues from employees and feeding these back

The role of engagement champion is not time-consuming. It would be a voluntary or additional part of an employee's job.

Engagement champions: key qualities

Employee engagement champions need to be willing and enthusiastic. They should already understand the importance of engagement and are keen to help the business improve. They could be in any area and at any level of the business.

The key qualities for engagement champions are:

  • understanding of engagement - what it means and its business benefits
  • enthusiasm and energy for the subject or area that they will be the engagement champion for
  • knowledge of the business and the people in their area
  • connections and credibility among their colleagues
  • confidence to deal with others on the behalf of the organisation
  • confidence to handle feedback - positive or negative - on the behalf of the organisation

Preparation for engagement champions

Employee engagement champions need information and guidance to help them in their role. This will also help you ensure shared understanding and consistency of approach across the business. Some core steps to consider are:

  • a briefing pack for each employee engagement champion
  • a short training session or workshop
  • if you have an intranet create a private section where engagement champions can liaise with each other and share experiences, questions and good practice

Employee engagement briefing pack

In the employee engagement briefing pack you could include:

  • a letter from you explaining the importance of the role and thanking them for taking it on
  • a summary sheet on the importance and benefits of engagement
  • a summary of the activities
  • a copy of the business strategy and business values
  • contact details for other engagement champions and other colleagues they may need to liaise with - eg people running internal communications

Making employee engagement happen

To help shape and embed employee engagement champions in everyday practice you could:

  • discuss the idea with other senior managers and gain overall agreement to the approach
  • involve colleagues from HR or communications - if you have them - to help delegate or share some tasks and responsibilities
  • contact each champion so they understand the importance of their role and are inspired
  • contact each champion's manager to gain their support
  • ask one of the champions to coordinate and report back to you