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Advantages of open source software
Open source software offers many advantages to businesses, including lower costs, greater reliability and more security and control.
Types of business software
Understand the different types of business software, including bespoke and off-the-shelf software, and decide if you should buy or build your own applications.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Apply for 2024 Technology Access Programme
Get support and funding from Digital Catapult to experiment with cutting-edge cyber security technology.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Amplifying Imagination - AI in the Creative Industries
This challenge call offers £50,000 funding and a 16-week acceleration programme to enhance the use of artificial intelligence solutions in the creative sector.
£6 million investment in the Immersive Arts
UK Research and Innovation has announced a new £6 million programme to help the arts and culture sector explore the creative potential of immersive technology.
Recruiting and supporting migrant workers - Avondale Foods (video)
Mia McKeown from Lurgan-based business Avondale Foods explains how they recruit, employ, and support migrant workers in their business.
How to support migrant workers in your business
There are many ways you can support migrant workers in your business including having the correct policies and providing appropriate training.
Local support for employers and migrant workers
Support organisations that are available to Northern Ireland employers and migrant workers.
Advantages of employing migrant workers
There are many advantages to employing migrant workers including gaining access to new skills and knowledge.
Import composite products from the EU and Northern Ireland to Great Britain
Find out what a composite product is, and what you need to do to import or move composite products.
Recruiting migrant workers
The steps you should take as an employer when recruiting migrant workers.
Sending a package abroad
How to complete a Single Administrative Document when items require a full declaration.