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Product safety advice and enforcement
How product safety is enforced locally and role of your local council’s Environmental Health Department.
Networking for staff development
How networking can lead to effective partnerships with other businesses and help your staff develop their knowledge and social skills
Implement staff incentive schemes
Benefits of offering incentives, rewards and perks to staff and the different ways employers can do this
Recruiting company directors
To improve your chance of business success, choose the right mix of skills and personalities for your directors
Staff and business development through higher education
Higher education training opportunities can help develop your employees and grow your business
Vocational qualifications
How vocational qualifications can help you develop the skills your employees need to perform particular jobs or roles
Communicate your business strategy and gain employee buy in
Build and communicate a business story to explain your background and business strategy, and how to get your employees to champion it
Lead and motivate your staff
Inspire and motivate your staff to improve your chances of business success
Price lists, estimates, quotations and tenders
Find out how to present prices to your customers, including how to draw up price lists, estimates and quotations and prices for tenders.
How to enter and win business awards
Entering and winning business awards is a good public relations opportunity that can raise the profile of your business.
Develop your public relations plan
The elements of a public relations (PR) plan including, aim and objectives, target audience, target media, tactics, schedule, resources, budget and evaluation.
Identify your target media for public relations
Identifying the media outlets that will be most interested in giving your business coverage including local newspapers, radio and influencers.
Public relations opportunities
Advice on tailoring your public relations (PR) activities to the needs of different media outlets.
Advantages and disadvantages of public relations
Consider the advantages and disadvantages of public relations (PR) such as cost, effectiveness, measurement, influence and reach.
Online public relations
How public relations on the internet differs from traditional print media activities including how to target key influencers.
Using a public relations agency
Advice on deciding whether to use a public relations (PR) agency and on choosing which one to use.
Dealing with bad publicity
Key points to remember when responding to a negative story about your business.
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Develop an effective sales team
Assessing the need to take on sales staff and how to find the most effective salespeople and motivate them to perform.