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Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Printers, scanners and multi-function devices
How to decide which type of printer, scanner and multi-function device fits your IT needs.
Purchasing or leasing computer hardware - pros and cons
How to decide if you should buy, lease or rent IT equipment for your business.
Computer hardware components and specifications
Key components of computer hardware, and how to find the right hardware specification for your business.
Business benefits of new computer hardware
Advantages of buying new or upgrading computer hardware for your business.
Choosing a network server for your business
What do network servers do, how they work and how to choose the right server for your business network.
Desktop or laptop devices for business
How to choose between laptops and desktop computers for your business, and what are the advantages of PCs over portable devices.
Hardware installation, maintenance and support
An overview of installation and maintenance issues you should consider when purchasing new IT hardware for your business.
Using technology to boost our profits - Northside Graphics (video)
Find out how a small printing business used e-commerce and automation technology to change its business model and increase their profits.
Software installation and maintenance
Common issues around installing, activating and upgrading software and the possible effects of hardware upgrades.
Advantages and disadvantages of Software as a Service (SaaS)
Consider the main SaaS advantages and disadvantages to your business before you decide to use cloud applications.