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How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.
Your marketing objectives
Setting SMART objectives for your marketing that are specific, measurable, achievable realistic and time-bound, to help you achieve your business goals.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
Bank and public holidays in Northern Ireland
List of the bank holiday and public holiday dates in Northern Ireland for 2024 and 2025.
Employing part-time workers
Discover the benefits of employing part-time workers and understand their rights.
Hybrid working: employer guidance
How employers can get the most of staff using a mix of working at home or remotely and also in the workplace.
What counts as minimum wage pay
Explanation of what counts as minimum wage pay and what doesn't.
Product safety advice for businesses supplying goods in Northern Ireland
Guidance on ensuring products are safe and compliant with product safety laws that apply to the products supplied by your business.
Develop a digital marketing plan
What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business.
Understanding the law on product safety in Northern Ireland
Understand the basics of product safety law in Northern Ireland.
Advantages of employing part-time workers
The benefits to employers of employing a part-time worker.