Search results
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Apply for 2024 Technology Access Programme
Get support and funding from Digital Catapult to experiment with cutting-edge cyber security technology.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Amplifying Imagination - AI in the Creative Industries
This challenge call offers £50,000 funding and a 16-week acceleration programme to enhance the use of artificial intelligence solutions in the creative sector.
£6 million investment in the Immersive Arts
UK Research and Innovation has announced a new £6 million programme to help the arts and culture sector explore the creative potential of immersive technology.
Smart Towns and Villages funding
DAERA encourages applications for smart towns and villages funding under new PEACEPLUS Programme.
Free energy insights for NI manufacturers
Smart Manufacturing Data Hub is offering a free service to help Northern Ireland manufacturers optimise their energy use and reduce costs.
Monthly Horizon Europe Q&A sessions
Innovate UK will be hosting 'Horizon Europe Hour' every month, providing a platform for businesses to connect directly with UK National Contact Points.
Enterprise Fellowships now open for applications
Apply by 26 February 2024 for the next intake of RAEng's accelerator programme, transforming engineering innovations into disruptive spinouts and graduate startups.
New e-learning platform for tourism businesses
Tourism NI has launched an online learning platform specially developed to support the Northern Ireland tourism industry.
Changes to UK company law
How does the Economic Crime and Corporate Transparency Act impact your company and your responsibilities?
Get a sustainability report for your business
Support to gauge environmental performance across areas such as raw materials, energy, carbon, packaging, biodiversity and waste
Workshop: Digital transformation and data-driven decision making
Discover how your manufacturing business can leverage support services, expertise, and funding opportunities.
Supply Chain Conference 2024
Invest Northern Ireland is hosting an event to help businesses navigate current supply challenges and future proof their supply chains.