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Key elements of a successful marketing strategy
The questions you should ask yourself before drawing up or reviewing your marketing strategy including customer segmentation, targeting and promotion.
How to make your marketing strategy a success
Useful tips and pitfalls to avoid when drawing up your marketing strategy including focusing on the market, following up and noticing the competition.
Product portfolio - product life cycle
How to manage product life cycles and portfolios in order to increase the success of your product from introduction through to maturation and decline.
Developing your promotional strategy
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Webinar: Social Media Trends for Your Business in 2024
Hear what social media trends are dominating the platforms in 2024 and how you can implement them into your business.
Finding support to develop our business - Shortcross Gin (video)
Fiona and David Boyd-Armstrong talk about finding support for developing their new product - Shortcross Gin
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Managing conflict
Steps you can take to prevent conflict in the workplace.
Checking the existing employment contract before making changes
How to check the details of an existing employment contract.
Consulting employees about changes to their terms of employment
When and how to consult employees and their representatives.
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Advantages and disadvantages of harmonising terms of employment
How reducing differences in pay and other terms and conditions of employment can benefit your business.
Checklist: changing an employee's terms of employment
Find out the key steps to take and pitfalls to avoid when making changes to employment contracts.
Failure to agree to employment contract changes
What to do if you can't agree changes to employment contracts with employees.