Search results
Renewing your Frontier Worker permit
How you can renew your Frontier Worker permit.
Advantages of an employee value proposition
The benefits to employers and businesses of developing and marketing an employee value proposition to attract, retain, and engage with staff.
Components of an employee value proposition
Helping employers understand the key elements that make up an attractive employee value proposition.
Frontier Worker permit
Guidance for employers of frontier workers who want to continue working in the UK or who wish to begin employment in the UK.
Frontier Worker permit - after you have applied
What happens after you have applied for a Frontier Worker permit.
Frontier Worker permit - who can apply
Who can apply for a Frontier Worker permit.
Digital marketing plan - situation analysis
Describe the environment in which your business operates and carry out a SWOT analysis to highlight your strengths, weaknesses, opportunities and threats.
Digital marketing plan - executive summary
How to write your executive summary - the summary of key issues you will need to include in your digital marketing plan including, objectives and tactics.
Developing your digital marketing plan
Key steps to take when developing your digital marketing plan including identifying your target audience, understanding your competitors and setting objectives.
Legal considerations in digital marketing
Make sure your digital marketing activities comply with regulations such as the Privacy and Electronic Communications Regulations.
Digital marketing plan - objectives
How to outline what you want to achieve from your digital marketing, and how you intend to do this using SMART goals.
How to create customer personas
Creating an online customer persona can help you target your marketing messages to the right audience as part of your digital campaign.
Digital marketing plan - tactics
How to describe how you are going to achieve your goals through various digital marketing channels and how you will measure and quantify success.
Digital marketing plan template
Downloadable template to help you write a written document that outlines your digital plan, from executive summary and situation analysis to tactics and budget.
Digital marketing plan - budget
How to break down what you intend to spend on your digital marketing and the likely return on investment.
Building digital relationships with your customers
Techniques that can be used to forge successful business relationships including providing engaging content, answering FAQs and asking for registrations.
Digital marketing planning: five top tips
Top tips for planning digital marketing campaigns, including building customer personas, setting SMART objectives and measuring and optimising your campaigns for success.
Women in Tech Conference 2024
Women in Business is hosting its annual conference for women in technology.
Sell more to your existing customers (video)
Video guide to selling more to your existing customers explaining a number of tactics to boost sales.
Employing children and young people
Overview of the law relating to young workers at different stages of their lives.