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How to write a marketing plan
How to identify your objectives and write a plan that will help your marketing generate sales, including tactics and objectives.
Your marketing objectives
Setting SMART objectives for your marketing that are specific, measurable, achievable realistic and time-bound, to help you achieve your business goals.
Use customer service to increase sales
Finding new ways of selling to existing customers is easier than finding new customers to sell to, try tactics like follow-up calls and free helplines.
How to deal with customer complaints
Use customer complaints as opportunities to build loyalty and increase your knowledge about your business, handling a complaint well can win business.
Customer loyalty schemes
Schemes including discounts, vouchers and other rewards can be used to encourage customers to keep buying from you and to buy more and more often.
Measure your online marketing
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness.
SBRI competition: Decarbonising concrete
Businesses can apply for a share of £3 million for solutions to accelerate decarbonising concrete.
Measuring display advertising and affiliate marketing
How to measure display and affiliate advertising for your business including key metrics such as ad impressions, cost-per-click and click-through-rate.
Benefits of measuring your digital marketing
How to measure your digital marketing activity and online data to maximise your return on investment and improve your campaigns.
What is web analytics?
Web analytics uses internet data to improve and help you make the best use of your website and digital marketing efforts to drive traffic.
Key web analytics metrics
What and how you should aim to measure, depending on your website and business objectives including metrics like bounce rate and conversions.
Funding for battery technology innovations
Innovate UK is working with Faraday Battery Challenge to invest up to £1.5 million in innovation scale-up projects.
Measuring social media campaigns
How to make the most of social media, and the benefits and difficulties of monitoring this.
Measuring your email marketing campaigns
How to measure the results of your email marketing campaigns accurately including key metrics such as delivery rate, bounce rate and open rate.
How to start your business in Fermanagh and Omagh
Start-up support for entrepreneurs in the Fermanagh and Omagh District Council area
Insurance for exporting and importing
Potential risks of exporting and importing, and how to insure against them.
Insuring goods in transit when exporting and importing
How cargo insurance works and the best place to get it when exporting or importing.
Printers, scanners and multi-function devices
How to decide which type of printer, scanner and multi-function device fits your IT needs.
Insurance: export and import risks
The risks of exporting and importing, including loss or damage of goods, product faults and non-payment.
Purchasing or leasing computer hardware - pros and cons
How to decide if you should buy, lease or rent IT equipment for your business.