Advantages and challenges of exporting to New Zealand

In this guide:

  • Advantages and challenges of exporting to New Zealand

    Be aware of the advantages and challenges of doing business in New Zealand.

    There are advantages and also potential challenges for Northern Ireland companies doing business in New Zealand.

    Advantages of exporting to New Zealand

    New Zealand can offers numerous benefits to companies looking to do business in the region including:

    • similar legal and financial systems to the UK
    • excellent test market for niche and high-value products and services
    • English speaking
    • low corruption levels
    • stable political system
    • ranks first of 189 economies for ease of doing business
    • geographic position allows for easy access to Pacific Island market
    • opposite time zones allow for 24 hour working
    • small but developed market
    • strong Intellectual Property (IP) and regulatory systems

    Challenges of exporting to New Zealand

    Doing business in New Zealand is very similar to doing business in the UK. If your product or service is successful in the UK, there's a good chance you'll be successful in New Zealand. At present there are no major challenges to UK companies.

    Also on this site
    Help and support for exporting
    Preparing to export
    Are you ready to export?
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    Trading with GB and countries outside the EU
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    Exporting and importing

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  • Sectoral opportunities in New Zealand

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies. Opportunities exist across a wide range of sectors, including infrastructure, technology, agri-technology and e-commerce.

    New Zealand's small open market also makes it a sound choice for Northern Ireland SME companies new to exporting.

    There are opportunities for UK companies across a broad range of industries.

    Infrastructure

    New Zealand is investing heavily to update and create new critical infrastructure to cope with increased demand. An estimated 129 billion New Zealand dollars is expected to be spent on capital projects between 2019 and 2029 (New Zealand Treasury, 2019) which will present opportunities for UK businesses. Cyclone Gabrielle (February 2023) has also presented new infrastructure challenges and opportunities.

    Technology

    Technology is New Zealand’s fastest growing industry (New Zealand Technology Investment Association, 2021), with the sector increasing 11% between 2019 and 2020. Telecommunications, computer and information services were the third largest UK service export to New Zealand in the 4 quarters to the end of Q1 2019 (ONS, 2019).

    Fintech

    New Zealand’s fintech sector is the fastest-growing component of the technology sector. The 5 year compound annual growth rate is 38% and 5 year revenue growth is 705 million New Zealand dollars. The profitability in the New Zealand financial sector provides opportunities for innovative UK fintech companies. It is a small, yet dynamic market with tech savvy consumers and a sophisticated, profitable financial services sector.

    Agri-technology

    Agriculture is New Zealand’s largest export sector. Both the UK and New Zealand share similar challenges of clean growth including enhancing productivity in human nutrition whilst protecting the environment.

    E-commerce

    There has been an exponential growth in online shopping in New Zealand with over half of all Kiwis regularly shopping on their devices. With no local presence of eBay or Amazon, domestic platforms such as Trade Me and The Market dominate the e-commerce sector creating opportunities for UK retail companies.

    Food and drink

    New Zealand is an excellent choice for UK food and drink producers looking for smaller markets to expand into. The food and drink sector are important to New Zealand’s economy both in terms of exports and its domestic market.

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  • Taxes, duty and legal considerations when exporting to New Zealand

    Find out about the numerous things you need to consider before you start exporting to New Zealand.

    There are a lot of things to consider before you start exporting to New Zealand.

    It's essential to find out about local rules and regulations on tax and duty in your intended market.

    VAT

    Goods and Services Tax (GST) is a tax on most goods and services in New Zealand. The current GST rate is 15%. Learn more about GST.

    Import duties

    All goods imported into New Zealand for business or commercial purposes are liable for customs duty, GST and other applicable fees. Indicative rates can be found in the Working Tariff Document of New Zealand. Find out how the charges are calculated.

    Standards and technical regulations

    All products sold in New Zealand must be safe. The two key laws that deal with product safety are the:

    • Consumer Guarantees Act, which gives minimum standards of quality for goods and services
    • Fair Trading Act, which promotes product safety

    Importers must ensure products meet the minimum standards for the products to be allowed to enter the country. You can check the required standards at Standards New Zealand.

    Labelling requirements

    Packaging must meet New Zealand consumer health and environmental legislation. There are specific labelling requirements for:

    • chemical products
    • cosmetics
    • electronic goods
    • foodstuffs
    • most therapeutic products

    All labelling must use the metric system.

    You can read guidance on food labelling from Food Standards Australia New Zealand (FSANZ).

    Payment terms

    Payment terms and method should be set out in your contract and must be factored into prices. For business-to-business transactions these can range from immediate payments on receipt of goods (often with a negotiated small discount) to a negotiated 60-day payment.

    Intellectual property

    Intellectual property (IP) rights are territorial. Rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.

    The Intellectual Property Office’s International IP Service provides practical information to help you protect, manage and enforce your IP abroad. Further support can be accessed through the service’s network of IP attachés. Based in key UK export markets, they provide guidance to British businesses on local IP matters.

    Business culture

    In general, business etiquette is very similar to the UK. Face-to-face meetings can be very important to develop business relationships and prompt replies to enquires are recommended. Visits should be planned in advance – ideally at least four weeks.

    Punctuality is very important. New Zealanders tend to be informal in their business interactions. First-name terms tend to be the norm in most business situations. Directness and plain speaking are valued.

    New Zealanders often take holidays during school holiday periods, especially over the New Zealand summer holiday period, which is January. As a result, visits during these times may not be productive.

    Logistical challenges

    New Zealand’s distance from the UK means you may face challenges in:

    • travelling (at least 24 hours from the UK by plane)
    • the time difference (12 to 13 hours ahead of the UK)
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  • Benefits of the UK-New Zealand free trade agreement

    The UK has signed a Free Trade Agreement (FTA) with New Zealand which will make exporting to New Zealand cheaper, faster and more secure for UK businesses.

    The UK has signed a Free Trade Agreement (FTA) with New Zealand which will make exporting to New Zealand cheaper, faster and more secure for UK businesses.

    How to utilise the FTA

    The UK-New Zealand FTA contains many new improvements and opportunities for UK businesses seeking to export to New Zealand.

    From more flexible rules of origin and customs clearance, to specialised support for small traders.

    Benefits of the UK-New Zealand FTA include:

    • more flexible rules of origin when exporting goods that are better suited to modern supply chains
    • equal treatment and improved business environment for UK businesses operating in New Zealand
    • easier travel rules for UK businesspeople wishing to deliver services in New Zealand

    Some of the provisions in the new FTA will apply automatically, whilst others may require you to take action first before you can benefit. The action(s) you will need to take also depends on the type of goods or services you are selling.

    Read more about how to take advantage of the UK’s other free trade agreements

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  • Support available for exporting to New Zealand

    There are a range of support options available to help you export to New Zealand.

    Developing exports to New Zealand could be a key part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.

    Invest NI offers a comprehensive range of advice, plus additional support services for businesses.

    As well as Invest NI, there are other sources of support.

    • The Northern Ireland Chamber of Commerce (NICC) provides trade support services and networking opportunities.
    • Department for Business and Trade (DBT) in-market support - eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the DBT global network of international market hubs.
    • UK Tradeshow Programme - UK businesses exporting, or thinking about exporting, can apply for support to exhibit at, or attend, approved overseas trade shows and conferences; potentially receive grants to offset some costs.
    • A freight forwarder can organise delivery and customs clearance, minimising the logistical problems you deal with directly. 
    • Your bank can advise you on the most appropriate form of financing and how to protect yourself against foreign exchange risks and non-payment.
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    Help and support for exporting
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Export

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Finding support for our export business - Shnuggle (video)

In this guide:

  • Export training programmes

    Available training programmes for exporters.

    Training programmes and seminars provide an opportunity to get a feel for the potential of overseas markets. There is a range of export training and support available for you to access.

    Invest Northern Ireland programmes

    Currently, Invest NI delivers the Going Dutch programme which can help you gain access to Holland.  This assistance provides businesses with consultancy support, in addition to helping you with tailored market research and market visits.

    • Going Dutch - a structured programme to help businesses with little or no experience of trading outside the British Isles to explore new opportunities in Holland.

    Invest Northern Ireland seminars

    Invest Northern Ireland holds free seminars to help businesses explore export opportunities. These sessions give companies an understanding of how to do business in specific countries. Invest Northern Ireland's overseas trade advisers are available at the seminars to provide advice. View the Invest NI International Trade Calendar.

    UK Export Academy

    The UK Export Academy from the Department for Business and Trade (DBT) gives businesses the know-how to sell to customers around the world by learning from experts in international trade.

    It is open to any business in the UK who has a product or service that can be sold internationally. It is for businesses who know that they want to reach international customers and contracts in the future, as well as those who might already be selling beyond the UK and want to expand into new markets.

    Export Academy modules, which are delivered online and free of charge, are open to all Northern Ireland business regardless of their size or stage of exporting journey, to ensure that as many businesses as possible can learn from experts in international trade and successfully sell around the world.

    Find out more about the UK Export Academy.

    Northern Ireland Chamber of Commerce 

    NI Chamber have a suite of tailored programmes of support to help your business grow locally and internationally.

    Find out more about NI Chamber training and events.

    InterTradeIreland

    InterTradeIreland's Digital Sales Advanced offers up to 20 days of fully funded consultancy support. Businesses may nominate up to a maximum of three digital support modules that would help stimulate cross-border trade growth within their business.

    Support and advice can be tailored to suit your company and is available in the following areas:

    • Operational e-commerce
    • Cyber security and data compliance
    • Process improvement
    • Search Engine Optimisation (SEO)
    • Conversation Rate Optimisation (CRO)
    • Analytics and measurement
    • Recruiting digital staff
    • Influencer marketing
    • Website development
    • Cross-border digital strategy
    • Paid social ads
    • Google ads
    • Email marketing
    • Social media
    • Content creation
    • Other digital support

    Find out more about the Digital Sales Advanced programme.

    Council export support schemes

    Local councils run programmes that provide export support. Current programmes include:

    • Lisburn and Castlereagh City Council - International Trade and Development Programme
      Financial support for trade and development missions for businesses who want to be equipped with the relevant in-depth knowledge, know-how and confidence to successfully operate in new markets - find out more.

    Business finance and support finder

    The Business Finance and Support Finder is a searchable database that can help you find publicly-funded sources of assistance including training programmes. Support may be available in a number of forms, including financial assistance and free or subsidised advice services.

    Help
    Invest NI Helpline
    Actions
    Invest Northern Ireland International Trade Calendar
    Also on this site
    Basics of exporting
    Trade shows and exhibitions
    Content category
    Exporting and importing

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  • Financial support for exporting

    Financial support schemes available to exporters.

    There are many sources of government funding for businesses in Northern Ireland wanting to trade overseas.

    UK Export Finance

    UK Export Finance (UKEF) is the UK's export credit agency providing trade finance and insurance to assist UK exporters of all sizes and across all sectors. The government department supports exports of all types, including goods, services and intellectual property.

    Its regional network of Export Finance Advisers offers free export finance advice and guidance to UK exporters. This includes access to information on solving the financial challenges involved in selling overseas, including issues such as obtaining credit insurance to protect your business while taking advantage of international sales opportunities. Export Finance Advisers can also advise on UKEF's range of government-backed guarantees and insurance products.

    UKEF can help you:

    • Win contracts - under a buyer credit facility, can offer a guarantee to a bank that makes a loan to an overseas buyer to finance the purchase of UK goods and/or services. This can help exporters make their offering more competitive.
    • Fulfil contracts - provides access to the working capital needed to fulfil a contract to help exporters take on more contracts and increase turnover.
    • Get paid - offers insurance against the risk of not being paid, or of not being able to recover the costs of fulfilling an export contract.

    The Export Working Capital Scheme helps UK exporters access working capital finance for specific export-related contracts.

    UKEF can provide partial guarantees covering up to 80% of the risk to lenders to cover the credit risks associated with export working capital facilities both pre- and post-shipment. Find out more about the Export Working Capital Scheme.

    Businesses in Northern Ireland can email UKEF's local Export Finance Manager at elizabeth.mccrory@ukexportfinance.gov.uk or call on Tel 028 9069 8070.

    Invest Northern Ireland

    Access to Finance is a package of five funds that help small and medium-sized enterprises (SMEs) with high growth potential. The financial support is available through loans and equity, to businesses of different sizes or at different stages of growth or development.

    The Growth Loan Fund, part of Access to Finance, provides loans of between £100,000 and £500,000 over five years to established SMEs with growth and export potential.

    InterTradeIreland

    InterTradeIreland offers a range of support to export businesses, for example:

    The Acumen programme can assist you to source and fund the right people to help you increase your cross-border export sales, including helping you improve your knowledge of the market and identify new business opportunities.

    Business finance and support finder

    The Business Finance and Support Finder is a searchable database that can help you find publicly-funded sources of assistance. Support may be available in a number of forms, including financial assistance and free or subsidised advice services.

    Also on this site
    Are you ready to export?
    Entering overseas markets
    Content category
    Exporting and importing

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    /content/financial-support-exporting

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  • In-market support for exporting

    In-market support schemes available to exporters.

    Once you are established in your business in a chosen market there are numerous support schemes to provide ongoing support.

    Trade Advisory Service

    The Trade Advisory Service provides businesses with tailored export consultancy from Invest Northern Ireland advisors based in overseas markets. For information on the Trade Advisory Service call the Invest NI Business Support Team helpline on Tel 0800 181 4422.

    Department for Business and Trade in-market support

    Eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the Department for Business Trade’s (DBT) global network of international market hubs.

    Businesses referred to a regional hub can expect to receive:

    • one-to-one advice from an in-market trade adviser who can help businesses consider their next steps
    • access to a wide range of sector reports, market intelligence, and guides related to things to consider on exporting to those markets
    • introductions to a network of private sector service providers to help businesses with issues on a commercial basis, including local accountants, legal experts, and sector specialists

    To be considered for support, businesses should have a:

    • turnover of £500,000 or more
    • product or service ready to export

    Businesses should also have some experience of exporting already and be looking to enter or expand to a new market.

    Find your nearest local trade office.

    UK Tradeshow Programme

    UK businesses exporting, or thinking about exporting, can apply for support to:

    • exhibit at, or attend, approved overseas trade shows and conferences
    • potentially receive grants to offset some costs

    The support available through the programme varies.

    All successful applicants will receive training on successfully exhibiting at:

    • trade shows in general
    • the specific approved event(s) that they have applied for

    Some businesses may also receive a grant of either £2,000 or £4,000 as financial support to cover:

    • exhibition space costs
    • stand costs (including design, construction and stand dressing)
    • conference fees, costs of preparing conference promotional material (where appropriate)

    Find out more about the UK Tradeshow Programme.

    Help
    Invest NI Helpline
    Department for International Trade Enquiry Line
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    Access international market export support
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    Working effectively with different cultures
    Content category
    Exporting and importing

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  • Research support for exporting

    Available research support for exporters.

    It's important to know which markets offer the best fit with your business so that you can effectively target your export activity. Invest Northern Ireland has extensive databases and expertise to help you research export markets.  Focused market research will increase your chances of successfully selling into markets outside Northern Ireland.

    Invest Northern Ireland Business Information Centre

    The Invest NI Business Information Centre is based in Invest NI headquarters in Bedford Street, Belfast. It provides free access to market research, worldwide databases of potential customers or suppliers and directories listing exhibitions, trade journals and newspapers. To access this information, call the Invest NI Business Support Team helpline on Tel 0800 181 4422. See research competitors and markets.

    Enterprise Europe Network

    The Enterprise Europe Network (EEN) offers local support and advice to help businesses make the most of the opportunities in the European Union. The team can provide guidance on European Union funding, business opportunities and legislation. To access the support available through the Enterprise Europe Network, call the Invest NI Business Support Team helpline on Tel 0800 181 4422.

    InterTradeIreland Acumen programme

    InterTradeIreland's Acumen programme can assist you to source and fund the right people to help you increase your cross-border export sales North or South to help you improve your knowledge of the market and identify new business opportunities.

    Help
    Invest NI Helpline
    Department for International Trade Enquiry Line
    Invest NI Business Information Centre
    Also on this site
    Market research and market reports
    Researching export markets
    Content category
    Exporting and importing

    Source URL

    /content/research-support-exporting

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  • Advisory support for exporting

    Advisory support available for exporters.

    There are several sources of advice for businesses in Northern Ireland wanting to trade overseas.

    Trader Support Service

    Changes have been made to the way goods move in and out of Northern Ireland. If you have not already prepared for these changes, you may be unable to move your goods.

    The Trader Support Service can help your business adapt to the changes. The service is free to use and:

    • offers comprehensive education, training and advice about the changes to the way your goods move under the Windsor Framework
    • can complete customs and safety and security declarations on your behalf where these are required for movements between Great Britain and Northern Ireland so you do not have to access HMRC systems directly

    Sign up for the Trader Support Service.

    Northern Ireland Customs and Trade Academy (NICTA)

    The Northern Ireland Customs and Trade Academy (NICTA) is an online learning platform preparing firms for new processes involved in moving goods under the Windsor Framework.

    Developed as part of the Trader Support Service (TSS), NICTA provides online training, webinars and ‘how-to’ guides to all those involved in trade between Northern Ireland and Great Britain.

    Access support from the Northern Ireland Customs & Trade Academy.

    Export Support Service (ESS)

    The Export Support Service is a UK government helpline and online service that businesses can access to get answers to practical questions about exporting to Europe. 

    It is a free service available to all UK businesses. You can access the Export Support Service online or call the export support team on Tel 0300 303 8955.

    If you’re a UK business trading with Ukraine, Russia, and Belarus or Israel and the Occupied Palestinian Territories and have questions about the current trading situation, contact the UK government's export support team.

    Invest Northern Ireland support

    Invest NI offers a range of advisory support to businesses planning to sell outside Northern Ireland:

    • Export Health Check - The Invest NI Export Health Check will help you assess your existing exporting capability. By answering a few short questions, you will be provided with a tailored guide that will give you the tools to develop your own bespoke export strategy.
    • Workshops - suitable for businesses of all sizes, whether currently exporting or planning to export. Practical Export Skills workshops can assist those with operational responsibility for export business or senior staff who want a thorough understanding of the processes and practicalities of exporting. Businesses participating also have the opportunity to avail of a one-to-one mentoring session with an experienced export adviser. Each workshop costs £50 (including VAT) per person. 
    • In-market research - Trade Advisers are based in Brazil, China (Beijing), Kuala Lumpur, Singapore, Tokyo, Australia, Dubai, Europe, India, London (construction sector), Russia, Saudi Arabia, South Africa and the United States of America. Additionally, specialist food advisors are located in France, Germany, Italy and Spain.
    • Trade Advisory Services (TAS) GB/ROI - the Trade Advisory Service service provides consultants to work with businesses and assist them in growing their sales in the Republic of Ireland and Great Britain. New exporters can benefit from practical advice in identifying and addressing barriers to export trade while experienced exporters will benefit from increased export sales through current and new export market development and capability development. 
    • Legal advice - assistance for companies new to exporting or selling into new overseas markets. This support is subject to eligibility criteria.
    • Translation services - support for translation services for businesses new to foreign language markets and interpreting services for in-market meetings. This support is subject to eligibility criteria.

    Northern Ireland Chamber of Commerce

    NI Chamber offers technical expertise, training and advice, specific to the needs of companies trading from and with Northern Ireland.

    View the range of export training courses.

    The Export Documentation service from NI Chamber offers a range of services to help exporters complete the necessary paperwork required when exporting.

    NI Chamber can help your business with customs declarations by processing import declarations to the Customs Declarations Service (CDS) for movements from GB to NI. To register for this service you should email: dawn.robertson@northernirelandchamber.com.

    NI Chamber can also review your import and export processes to ensure that current processes are compliant and that the correct documentation and appropriate codes accompany export activity. To register for this service you should email: dawn.robertson@northernirelandchamber.com.

    InterTradeIreland

    InterTradeIreland offers various advisory support schemes to help businesses export.

    Funding Advisory Service

    InterTradeIreland’s Funding Advisory Service for Established Businesses is aimed at SMEs who are looking for new or alternative sources of funding to finance business growth. 

    20 companies each year will be allowed to participate in the programme. 14 from the Republic of Ireland six from Northern Ireland. The programme's objective is to improve participants' capacity to raise finance to enable their businesses to grow. 

    Note applicants to the programme will be required to have a minimum annual turnover of £100,000 (or €uro equivalent), have a trading history of a minimum of 18 months and should have attended a workshop. Applicants to the programme will be required to submit their most recent annual accounts and a business plan.

    Trade Export Pathway

    InterTradeIreland’s Trade Export Pathway offers free, specialist support to grow your exports across six different steps of the pathway. It’s a quick and simple application process and your business will benefit from bespoke support tailored to your specific needs.

    The Trade Export Pathway aims to help businesses graduate from being non-exporters, first-time exporters, inexperienced exporters, and experienced exporters, to become advanced exporters.

    Tailored support is available for each of the below steps, allowing you to have a specialist work with you and your business to help establish and grow your exports over time.

    1. Charting your route: develop your cross-border export plan
    2. Reaching the customer: develop your cross-border export marketing strategy
    3. Opening the door: entering your target market
    4. Selling your product: building sales development skills
    5. Growing your exports: cross-border lead prospecting and generation
    6. Measuring your success: cross-border business strategy development

    Cross-Border Trade Hub

    InterTradeIreland has created a comprehensive business hub, which contains the latest information for businesses engaged in, or planning to engage in, cross-border trade between the Republic of Ireland and Northern Ireland.

    The Cross-Border Trade Hub provides information on a variety of topics, including trade in goods and services, focusing on customs, VAT, regulation and cross-border employment.

    Access the Cross-Border Trade Hub.

    Business finance and support finder

    The Business Finance and Support Finder is a searchable database that can help you find publicly-funded sources of assistance. Support may be available in several forms, including financial assistance and free or subsidised advice services. 
    Help
    Invest NI Helpline
    Northern Ireland Chamber of Commerce
    Also on this site
    Minimise the risks of exporting
    Preparing to export
    Content category
    Exporting and importing

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  • Finding opportunities for exporting

    How to find opportunities for exporting.

    Having knowledge of specific products or services that are in demand outside Northern Ireland, and keeping up-to-date on the latest contract opportunities, can help boost your business performance and profitability. There is support available to help you identify these openings.

    Invest Northern Ireland support

    Help
    Invest NI Helpline
    Northern Ireland Chamber of Commerce
    Actions
    Tender Alert Service
    Also on this site
    Tender for public sector contracts in Northern Ireland
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  • Network support for exporting

    Available networking support for exporters.

    When you're moving into a new business area, it pays to use the advice of people who already have significant experience. Other people who have been through the same processes can offer invaluable advice. They can also warn you of the potential pitfalls.

    Invest Northern Ireland

    Invest Northern Ireland provides services and programmes that put inexperienced international traders in touch with experienced traders to learn and share ideas. 

    Northern Ireland Chamber of Commerce

    NI Chamber run various high profile networking events, connections and forums to help local businesses connect.

    View upcoming networking events and forums.

    Help
    Invest NI Helpline
    Actions
    Events Finder
    Also on this site
    Northern Ireland business networks
    Content category
    Exporting and importing

    Source URL

    /content/network-support-exporting

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  • Help and support for exporting

    Finding support for our export business - Shnuggle (video)

    Adam and Sinead Murphy, co-founders of Shnuggle, explain what support they received to help them grow into new export markets.

    Adam and Sinead Murphy, co-founders of Shnuggle, explain what support they received to help them grow into new export markets.

    Shnuggle design innovative baby products for modern parents.

    Here, Adam and Sinead explain how they began exporting, what support they have received along the way and what challenges they have faced.

    Case Study
    Adam & Sinead Murphy
    Content category
    Exporting and importing

    Source URL

    /content/finding-support-our-export-business-shnuggle-video

    Links

Exporting to the USA: five top tips

In this guide:

  • Advantages and challenges of exporting to the USA

    Be aware of the advantages and challenges of doing business in the USA.

    There are advantages and also potential challenges for Northern Ireland companies doing business in the USA.

    Advantages of exporting to the USA

    There are numerous advantages of exporting to the USA including:

    • world's largest market
    • world's largest private sector
    • low regulatory barriers
    • minimal language barriers
    • access to global supply chains that can lead to exports for other markets
    • one of the most innovative consumer markets in the world
    • productive and skilled labour force with high mobility
    • ease of doing business due to similar business culture
    • strong rule of law

    You should also be aware of some challenges you could face when exporting to the US. It is a large market to do business in which can lead to some unique challenges.

    Challenges of exporting to the USA

    You should also be aware that there are a number of challenges of exporting to the USA including:

    • vast regional differences between the 50 markets/states
    • strong competition, causing saturation of products or services
    • high customer service expectations
    • high cost of living in major cities
    • significant time difference (between five and eight hours behind)
    • high cost for business insurance
    • litigation is common
    • expensive and time consuming process for work visas
    Also on this site
    Help and support for exporting
    Preparing to export
    Are you ready to export?
    Content category
    Exporting and importing

    Source URL

    /content/advantages-and-challenges-exporting-usa

    Links

  • Sectoral opportunities in the USA

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.

    The US is the largest economy in the world. There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies:

    Food and drink sector

    The US is the UK’s second largest market for Food and Drink exports, which totaled £2.2 billion in 2018 (UK Food & Drink Federation, 2018).

    Attractive export market

    The US is an attractive market due to its large, affluent and diverse population. There is a relatively stable economy and established infrastructure. There are relatively low regulatory barriers and manageable tariffs.

    Private label growth

    Private-label sales grew 125% between 2016 and 2017, providing opportunities for UK brands with expertise working in private label (Nielson, 2018).

    High-potential products

    English sparkling wines, cheese, and gin are emerging categories in the US with high growth potential. The US also offers great opportunities for high-value, differentiated, niche, and on-trend products.

    Technology sector

    The US is the largest tech market in the world. It represents 31% of the global market, totalling approximately $1.6 trillion in 2019 (CompTIA IT Industry Outlook, 2019). Rich with early adopters, the size, affluence and sophistication of the US market provides an ideal test bed for innovative products and services.

    5G

    The US government is encouraging companies to deploy 5G networks and to modernize digital opportunity for all Americans (US Federal Communications Commission, 2019). IoT and Smart Cities are strong focuses at local government levels.

    Artificial Intelligence

    The US market has appetite across industry, government, and university to build excellence and cross-collaboration in artificial intelligence.

    Life Sciences sector

    The US is by far the world’s biggest spender on healthcare, medical products, and health research and development (OECD, 2019). In 2017, the US spent $3.5 trillion on healthcare, and spending is projected to almost double in the next decade (Centers for Medicare and Medicaid Services, 2019).

    Supply chain opportunities

    The US is home to a large number of biotech and pharma companies that offer many opportunities for UK companies to sell into their supply chains. The US pharmaceutical market is the world’s largest (International Trade Administration, 2016).

    Technology opportunities

    US hospitals and healthcare organisations are keen to deliver healthcare more efficiently with artificial intelligence and other innovative technologies. This growing market is ripe for UK medtech companies that offer data analysis solutions.

    Also on this site
    Help and support for exporting
    Content category
    Exporting and importing

    Source URL

    /content/sectoral-opportunities-usa

    Links

  • Doing business in the USA

    Find out about the numerous things you need to consider before you start exporting to the USA.

    There are lots of things to consider before preparing to export to the USA.

    Tax

    The US tax system is complex. Taxes can be imposed by both the US federal government and individual states, counties and cities. The Internal Revenue Service (IRS) governs federal taxes in the US.

    You’ll need to get tailored advice from a certified accountant or tax lawyer if exporting to the US.

    There is no Value Added Tax (VAT) in the US. Sales tax varies from state to state.

    You can find out more about state tax from the Federation of Tax Administrators.

    Standards and technical regulations

    You must check your product meets all legal requirements in the US and you have all the required licences.

    The National Institute of Standards and Technology has more information on legal standards.

    Check the US Food and Drug Administration (FDA) legislation and regulations relating to food and drink, drugs, medical devices and cosmetics.

    Packaging and labelling

    Labelling requirements for consumer commodities are enforced by the FDA.

    There are specific labelling requirements for food, drugs, cosmetics and medical equipment.

    Check local labelling regulations with the relevant state business bureau.

    Export licensing and restrictions

    You’ll need a license to export certain goods and services to the US because the import of some items is restricted or prohibited. Check with the UK’s Export Control Joint Unit (ECJU) to find out whether you need an export license.

    Check the US Customs & Border Protection’s (CBP) list of prohibited and restricted items.

    Trade barriers

    Check for any reported barriers to trading with the US.

    Report any trade barriers that are affecting your business so we can help fix them.

    Operating in the US

    You should always get qualified legal guidance before entering into any agreement to do business in the US. Ideally, your contracts should be reviewed by lawyers who understand both US and UK law. The US Embassy has a list of American attorneys based in the UK.

    Intellectual property

    As a first step, we advise you to speak to an intellectual property lawyer if you think you need patent protection when exporting to the US.

    If you intend to sell goods or services to the US, you should consider applying for US trademark protection and check that your trademark doesn’t infringe any existing trademark.

    Read the UK Intellectual Property Office’s (UKIPO) detailed guide to IP in the US.

    Find out more from the United States Patent and Trademark Office (USPTO).

    Payment terms

    Your contract will specify the terms for payment. Any disputes will need to go through the US legal system for resolution. This generally takes place in the US state specified in the contract and follows state laws.

    When agreeing terms you should decide on an exchange rate and whether to use sterling or US dollars.

    Business culture

    Business communications in the US tend to be very direct. Getting straight to the point is appreciated and negotiations are likely to be very focused on closing a deal. The fine detail of the legal aspects of a contract or written agreement are likely to be heavily scrutinised.

    Insurance UK

    UK Export Finance (UKEF) helps UK companies to get paid by insuring against buyer default.

    Product liability law

    You should make sure you understand product liability law and implement precautionary measures to reduce risk. These involve an investment of time and money and are an in-built cost of doing business in the US.

    Entry requirements

    You can visit the US for business for up to 90 days through the US Visa Waiver Program.

    This is usually valid for 2 years or until your passport expires.

    If you plan to work in the US, you’ll need a non-immigrant visa.

    The US Embassy has more visa information.

    Actions
    Department for International Trade in the USA
    Keep track of trading regulations in export markets
    Also on this site
    Help and support for exporting
    Content category
    Exporting and importing

    Source URL

    /content/doing-business-usa

    Links

  • Support available for exporting to the USA

    There are a range of support options available to help you export to the USA.

    Developing exports to the USA could be a key part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.

    Invest NI offers a comprehensive range of advice, plus additional support services for businesses.

    As well as Invest NI, there are other sources of support.

    Actions
    Invest NI exporting support
    Also on this site
    Help and support for exporting
    Content category
    Exporting and importing

    Source URL

    /content/support-available-exporting-usa

    Links

  • Exporting to the USA: five top tips

    Some considerations before exporting to the United States.

    The United States is the largest, most competitive and technologically advanced economy in the world. It is the UK's top export destination. If you are considering the US as an export market - read our top tips to help you get started.

    1) Classify your goods: Before you ship items to the US, you'll need to classify your goods using the UK Trade Tariff. You'll also need to determine the duty rates using the US International Trade Commission database.

    2) Seek legal advice: You should always get qualified legal guidance before entering into any agreement. Ideally, your contracts should be reviewed by lawyers who understand both US and UK law. Publicly traded companies (PLCs) have to file with the Securities and Exchange Commission (SEC) and make their annual reports available to investors. Privately held companies don't have to make this information available to the public. All corporations have to register with a government body in the state they incorporated in.

    3) Establish what insurance you might require: You will need several types of insurance for your US operation. Some examples of commercial insurance are: general and product liability; business property; directors and officers liability; employer's practices liability; intellectual property infringement; professional liability; workers compensation; personal insurance (eg medical, disability and life insurance).

    4) Decide whether you need to apply for trademark protection: If you intend to sell goods or services to the US, you should consider applying for US trademark protection. You also need to check that your trademark doesn't infringe any existing trademark. In the US, a company name is not the same as a trademark and will only give limited protection.

    5) Seek tax advice: The US tax system is complex. You'll need tailored advice about your tax rates from a certified accountant or tax lawyer. You should note that there is no Value Added Tax (VAT) in the US, each state determines and collects sales tax on an individual basis.

    Also on this site
    Help and support for exporting
    Content category
    Exporting and importing

    Source URL

    /content/exporting-usa-five-top-tips

    Links

  • Exporting to the USA

    Exporting to the USA - Pia Rossini (video)

    Blayne Shaw and Kirsty Roy of Pia Rossini explain how they started exporting to the United States of America.

    Pia Rossini is a fashion accessories brand specialising in hats, scarves, gloves, wraps, handbags and beachwear.

    E-commerce Development Manager, Blayne Shaw, and Head Buyer, Kirsty Roy explain how they began exporting to the United States of America and what support they have received along the way.

    They also share their experience of the challenges and benefits of breaking into the USA market.

    Case Study
    Blayne Shaw and Kirsty Roy
    Content category
    Exporting and importing

    Source URL

    /content/exporting-usa-pia-rossini-video

    Links

Support available for exporting to the Netherlands

In this guide:

  • Advantages and challenges of exporting to the Netherlands

    Be aware of the advantages and challenges of doing business in the Netherlands.

    There are advantages and also potential challenges for Northern Ireland companies doing business in the Netherlands.

    Advantages of exporting to the Netherlands

    Benefits for Northern Ireland businesses exporting to the Netherlands include:

    • member of the EU Single Market
    • similar culture to the UK
    • ideal test market for products

    Strengths of the Dutch market include:

    • an early adopter of new technology
    • one of the world’s most open economies

    You should also be aware of some challenges you could face when exporting to the Netherlands.

    Challenges of exporting to the Netherlands

    Doing business in the Netherlands does not present major challenges to Northern Ireland companies as the Dutch market is similar to the UK.

    However, the Dutch market is very open, and therefore highly competitive. Northern Ireland companies should be well prepared in order to meet the competition from both domestic and international companies

    Also on this site
    Help and support for exporting
    Preparing to export
    Are you ready to export?
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/advantages-and-challenges-exporting-netherlands

    Links

  • Sectoral opportunities in the Netherlands

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies

    The Netherlands has excellent access to the European mainland and many goods enter the EU through it. There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.

    Food and drink

    There are opportunities in food retail and services, including plant-based meals, dairy alternatives, spirits, organic food, private-label products and healthy snacks.

    • Taste for British products - The Netherlands’ affluent, UK-friendly population has a taste for traditional British tea room products, whisky, gin and cheese. Younger generations are embracing trends from the London ‘foodie’ scene. The UK’s ethnic cuisines are also becoming more popular.
    • Own-brand products - The leading Dutch supermarkets are always looking for new suppliers for their own-brand products, both traditional products (including tea, baked goods, snacks and cereals) and new healthy options (including ‘free from’ and low-sugar ranges).
    • Healthier foods - The government is promoting healthier lifestyles to fight the growing problem of obesity and diabetes in the country. There is also a national campaign to introduce more plant-based eating to everyday diets.

    Offshore wind energy

    The Netherlands plans to build five new wind farms by the end of 2023. These should create a total installed capacity of 4.5 gigawatts. There will be opportunities for UK companies throughout the project lifecycle.

    • Development and planning - Developers will need support during and after the bidding process for the offshore wind power site, and following the award of the contract.
    • Project delivery - There are opportunities for UK businesses in forming strategic alliances with Dutch companies to offer project and delivery expertise.
    • Operations and maintenance - Limited domestic experience in operations and maintenance may create opportunities for experienced UK companies to offer their services.

    Technology

    The Netherlands’ growing technology sector offers a range of opportunities for UK companies, including in logistics, sustainable cities and renewable energy.

    • Logistics technology - The Netherlands has a dense network of road, rail, water and flight connections, so there is strong demand for innovative technology for the logistics industry. The road network needs innovations to help monitor and manage the flow of traffic.
    • Sustainable cities - There is a strong trend towards urbanisation in the Netherlands. Amsterdam, Rotterdam, The Hague and Utrecht are growing rapidly. There are opportunities to offer sustainable solutions to water management, energy usage and 'liveability' challenges in these cities.
    • Transition to renewable energy - Netherlands is moving away from the use of gas and towards renewable energy. The large-scale industrial, agriculture and logistics sectors, as well as consumers, will need support with this change.

    Financial and professional services

    The Netherlands has a large banking sector, and Amsterdam is at the heart of the financial industry.

    • Services for the logistics sector - The importance of the logistics sector is creating opportunities to provide financial, legal and advisory services. Banks, insurance companies, legal firms and consultancies with good knowledge of international markets will find significant opportunities.
    • Multinational headquarters - An attractive economic environment for international businesses, the Netherlands is home to many international companies’ headquarters. These headquarters need English speakers who can provide high-quality financial and professional services.
    • Fintech demand - The Dutch financial sector is moving towards a cashless economy, and banks are rapidly introducing mobile banking. Exporters that can offer innovative, safe and secure solutions for mobile banking and investment will find strong interest from Dutch companies.
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/sectoral-opportunities-netherlands

    Links

  • Taxes, duty and legal considerations when exporting to the Netherlands

    Find out about the numerous things you need to consider before you start exporting to the Netherlands.

    There are a number of things to consider before preparing to export to the Netherlands.

    VAT

    VAT is called BTW in the Netherlands. The usual rate is 21%. A lower rate of 9% applies to some products and services, such as food, medicines, and paint and plaster for homes.

    Standards and regulations

    Products and services should meet relevant EU safety standards, including clear instructions for proper use, and include warnings against misuse.

    The National Institute for Public Health and the Environment (RIVM) is responsible for standards.

    Services regulations

    Read information on rules for selling services and business travel to the Netherlands.

    Packaging and labelling

    EU standards apply to packaging.

    Payment terms

    Dutch law requires that every invoice should be paid within 30 days unless the buyer and supplier agree on other payment conditions.

    A payment term of over 60 days is only allowed if it can be shown that it is not detrimental to either party.

    Netherlands Enterprise Agency has provided more information on payment terms.

    Trade barriers

    Check for any reported barriers to trading with the Netherlands.

    Report any trade barriers that are affecting your business so we can help fix them.

    Operating in the Netherlands

    Local partnerships

    The Netherlands is a small and well-developed market, so a local representative can be very helpful.

    Dutch government: Doing business in the Netherlands.

    Intellectual property

    Intellectual property (IP) rights are territorial and rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.

    The Intellectual Property Office provides practical information to help you protect, manage and enforce your IP abroad. Further support for British businesses can be found through a network of IP attachés, based in key UK export markets.

    Actions
    Department for Business and Trade Netherlands
    Keep track of trading regulations in export markets
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/taxes-duty-and-legal-considerations-when-exporting-netherlands

    Links

  • Support available for exporting to the Netherlands

    There are a range of support options available to help you export to the Netherlands.

    Developing exports to the Netherlands could be a part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.

    Invest NI offers a range of advice, plus additional support services for businesses trading with the Netherlands.

    • Invest NI delivers the Going Dutch programme that can help you gain access to the Netherlands. This assistance provides businesses with consultancy support in addition to helping you with tailored market research and market visits.
    • The selling outside Northern Ireland schemes includes support with market research and market visits.
    • Invest NI sector specialists can help you assess the opportunities for your business and advise on the best way forward.
    • Invest NI can advise on how to use technology to support your exports.
    • Invest NI can advise on financing your export business and may be able to provide financial support directly to businesses.

    As well as Invest NI, there are other sources of support to assist with trading with the Netherlands.

    • The Northern Ireland Chamber of Commerce (NICC) provides trade support services and networking opportunities.
    • Department for Business and Trade (DBT) in-market support - eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the DBT global network of international market hubs.
    • UK Tradeshow Programme - UK businesses exporting, or thinking about exporting, can apply for support to exhibit at, or attend, approved overseas trade shows and conferences; potentially receive grants to offset some costs.
    • A freight forwarder can organise delivery and customs clearance, minimising the logistical problems you deal with directly. 
    • Your bank can advise you on the most appropriate form of financing and how to protect yourself against foreign exchange risks and non-payment.
    Actions
    Invest NI exporting support
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/support-available-exporting-netherlands

    Links

Taxes, duty and legal considerations when exporting to the Netherlands

In this guide:

  • Advantages and challenges of exporting to the Netherlands

    Be aware of the advantages and challenges of doing business in the Netherlands.

    There are advantages and also potential challenges for Northern Ireland companies doing business in the Netherlands.

    Advantages of exporting to the Netherlands

    Benefits for Northern Ireland businesses exporting to the Netherlands include:

    • member of the EU Single Market
    • similar culture to the UK
    • ideal test market for products

    Strengths of the Dutch market include:

    • an early adopter of new technology
    • one of the world’s most open economies

    You should also be aware of some challenges you could face when exporting to the Netherlands.

    Challenges of exporting to the Netherlands

    Doing business in the Netherlands does not present major challenges to Northern Ireland companies as the Dutch market is similar to the UK.

    However, the Dutch market is very open, and therefore highly competitive. Northern Ireland companies should be well prepared in order to meet the competition from both domestic and international companies

    Also on this site
    Help and support for exporting
    Preparing to export
    Are you ready to export?
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/advantages-and-challenges-exporting-netherlands

    Links

  • Sectoral opportunities in the Netherlands

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies

    The Netherlands has excellent access to the European mainland and many goods enter the EU through it. There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.

    Food and drink

    There are opportunities in food retail and services, including plant-based meals, dairy alternatives, spirits, organic food, private-label products and healthy snacks.

    • Taste for British products - The Netherlands’ affluent, UK-friendly population has a taste for traditional British tea room products, whisky, gin and cheese. Younger generations are embracing trends from the London ‘foodie’ scene. The UK’s ethnic cuisines are also becoming more popular.
    • Own-brand products - The leading Dutch supermarkets are always looking for new suppliers for their own-brand products, both traditional products (including tea, baked goods, snacks and cereals) and new healthy options (including ‘free from’ and low-sugar ranges).
    • Healthier foods - The government is promoting healthier lifestyles to fight the growing problem of obesity and diabetes in the country. There is also a national campaign to introduce more plant-based eating to everyday diets.

    Offshore wind energy

    The Netherlands plans to build five new wind farms by the end of 2023. These should create a total installed capacity of 4.5 gigawatts. There will be opportunities for UK companies throughout the project lifecycle.

    • Development and planning - Developers will need support during and after the bidding process for the offshore wind power site, and following the award of the contract.
    • Project delivery - There are opportunities for UK businesses in forming strategic alliances with Dutch companies to offer project and delivery expertise.
    • Operations and maintenance - Limited domestic experience in operations and maintenance may create opportunities for experienced UK companies to offer their services.

    Technology

    The Netherlands’ growing technology sector offers a range of opportunities for UK companies, including in logistics, sustainable cities and renewable energy.

    • Logistics technology - The Netherlands has a dense network of road, rail, water and flight connections, so there is strong demand for innovative technology for the logistics industry. The road network needs innovations to help monitor and manage the flow of traffic.
    • Sustainable cities - There is a strong trend towards urbanisation in the Netherlands. Amsterdam, Rotterdam, The Hague and Utrecht are growing rapidly. There are opportunities to offer sustainable solutions to water management, energy usage and 'liveability' challenges in these cities.
    • Transition to renewable energy - Netherlands is moving away from the use of gas and towards renewable energy. The large-scale industrial, agriculture and logistics sectors, as well as consumers, will need support with this change.

    Financial and professional services

    The Netherlands has a large banking sector, and Amsterdam is at the heart of the financial industry.

    • Services for the logistics sector - The importance of the logistics sector is creating opportunities to provide financial, legal and advisory services. Banks, insurance companies, legal firms and consultancies with good knowledge of international markets will find significant opportunities.
    • Multinational headquarters - An attractive economic environment for international businesses, the Netherlands is home to many international companies’ headquarters. These headquarters need English speakers who can provide high-quality financial and professional services.
    • Fintech demand - The Dutch financial sector is moving towards a cashless economy, and banks are rapidly introducing mobile banking. Exporters that can offer innovative, safe and secure solutions for mobile banking and investment will find strong interest from Dutch companies.
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/sectoral-opportunities-netherlands

    Links

  • Taxes, duty and legal considerations when exporting to the Netherlands

    Find out about the numerous things you need to consider before you start exporting to the Netherlands.

    There are a number of things to consider before preparing to export to the Netherlands.

    VAT

    VAT is called BTW in the Netherlands. The usual rate is 21%. A lower rate of 9% applies to some products and services, such as food, medicines, and paint and plaster for homes.

    Standards and regulations

    Products and services should meet relevant EU safety standards, including clear instructions for proper use, and include warnings against misuse.

    The National Institute for Public Health and the Environment (RIVM) is responsible for standards.

    Services regulations

    Read information on rules for selling services and business travel to the Netherlands.

    Packaging and labelling

    EU standards apply to packaging.

    Payment terms

    Dutch law requires that every invoice should be paid within 30 days unless the buyer and supplier agree on other payment conditions.

    A payment term of over 60 days is only allowed if it can be shown that it is not detrimental to either party.

    Netherlands Enterprise Agency has provided more information on payment terms.

    Trade barriers

    Check for any reported barriers to trading with the Netherlands.

    Report any trade barriers that are affecting your business so we can help fix them.

    Operating in the Netherlands

    Local partnerships

    The Netherlands is a small and well-developed market, so a local representative can be very helpful.

    Dutch government: Doing business in the Netherlands.

    Intellectual property

    Intellectual property (IP) rights are territorial and rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.

    The Intellectual Property Office provides practical information to help you protect, manage and enforce your IP abroad. Further support for British businesses can be found through a network of IP attachés, based in key UK export markets.

    Actions
    Department for Business and Trade Netherlands
    Keep track of trading regulations in export markets
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/taxes-duty-and-legal-considerations-when-exporting-netherlands

    Links

  • Support available for exporting to the Netherlands

    There are a range of support options available to help you export to the Netherlands.

    Developing exports to the Netherlands could be a part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.

    Invest NI offers a range of advice, plus additional support services for businesses trading with the Netherlands.

    • Invest NI delivers the Going Dutch programme that can help you gain access to the Netherlands. This assistance provides businesses with consultancy support in addition to helping you with tailored market research and market visits.
    • The selling outside Northern Ireland schemes includes support with market research and market visits.
    • Invest NI sector specialists can help you assess the opportunities for your business and advise on the best way forward.
    • Invest NI can advise on how to use technology to support your exports.
    • Invest NI can advise on financing your export business and may be able to provide financial support directly to businesses.

    As well as Invest NI, there are other sources of support to assist with trading with the Netherlands.

    • The Northern Ireland Chamber of Commerce (NICC) provides trade support services and networking opportunities.
    • Department for Business and Trade (DBT) in-market support - eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the DBT global network of international market hubs.
    • UK Tradeshow Programme - UK businesses exporting, or thinking about exporting, can apply for support to exhibit at, or attend, approved overseas trade shows and conferences; potentially receive grants to offset some costs.
    • A freight forwarder can organise delivery and customs clearance, minimising the logistical problems you deal with directly. 
    • Your bank can advise you on the most appropriate form of financing and how to protect yourself against foreign exchange risks and non-payment.
    Actions
    Invest NI exporting support
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/support-available-exporting-netherlands

    Links

Sectoral opportunities in the Netherlands

In this guide:

  • Advantages and challenges of exporting to the Netherlands

    Be aware of the advantages and challenges of doing business in the Netherlands.

    There are advantages and also potential challenges for Northern Ireland companies doing business in the Netherlands.

    Advantages of exporting to the Netherlands

    Benefits for Northern Ireland businesses exporting to the Netherlands include:

    • member of the EU Single Market
    • similar culture to the UK
    • ideal test market for products

    Strengths of the Dutch market include:

    • an early adopter of new technology
    • one of the world’s most open economies

    You should also be aware of some challenges you could face when exporting to the Netherlands.

    Challenges of exporting to the Netherlands

    Doing business in the Netherlands does not present major challenges to Northern Ireland companies as the Dutch market is similar to the UK.

    However, the Dutch market is very open, and therefore highly competitive. Northern Ireland companies should be well prepared in order to meet the competition from both domestic and international companies

    Also on this site
    Help and support for exporting
    Preparing to export
    Are you ready to export?
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/advantages-and-challenges-exporting-netherlands

    Links

  • Sectoral opportunities in the Netherlands

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies

    The Netherlands has excellent access to the European mainland and many goods enter the EU through it. There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.

    Food and drink

    There are opportunities in food retail and services, including plant-based meals, dairy alternatives, spirits, organic food, private-label products and healthy snacks.

    • Taste for British products - The Netherlands’ affluent, UK-friendly population has a taste for traditional British tea room products, whisky, gin and cheese. Younger generations are embracing trends from the London ‘foodie’ scene. The UK’s ethnic cuisines are also becoming more popular.
    • Own-brand products - The leading Dutch supermarkets are always looking for new suppliers for their own-brand products, both traditional products (including tea, baked goods, snacks and cereals) and new healthy options (including ‘free from’ and low-sugar ranges).
    • Healthier foods - The government is promoting healthier lifestyles to fight the growing problem of obesity and diabetes in the country. There is also a national campaign to introduce more plant-based eating to everyday diets.

    Offshore wind energy

    The Netherlands plans to build five new wind farms by the end of 2023. These should create a total installed capacity of 4.5 gigawatts. There will be opportunities for UK companies throughout the project lifecycle.

    • Development and planning - Developers will need support during and after the bidding process for the offshore wind power site, and following the award of the contract.
    • Project delivery - There are opportunities for UK businesses in forming strategic alliances with Dutch companies to offer project and delivery expertise.
    • Operations and maintenance - Limited domestic experience in operations and maintenance may create opportunities for experienced UK companies to offer their services.

    Technology

    The Netherlands’ growing technology sector offers a range of opportunities for UK companies, including in logistics, sustainable cities and renewable energy.

    • Logistics technology - The Netherlands has a dense network of road, rail, water and flight connections, so there is strong demand for innovative technology for the logistics industry. The road network needs innovations to help monitor and manage the flow of traffic.
    • Sustainable cities - There is a strong trend towards urbanisation in the Netherlands. Amsterdam, Rotterdam, The Hague and Utrecht are growing rapidly. There are opportunities to offer sustainable solutions to water management, energy usage and 'liveability' challenges in these cities.
    • Transition to renewable energy - Netherlands is moving away from the use of gas and towards renewable energy. The large-scale industrial, agriculture and logistics sectors, as well as consumers, will need support with this change.

    Financial and professional services

    The Netherlands has a large banking sector, and Amsterdam is at the heart of the financial industry.

    • Services for the logistics sector - The importance of the logistics sector is creating opportunities to provide financial, legal and advisory services. Banks, insurance companies, legal firms and consultancies with good knowledge of international markets will find significant opportunities.
    • Multinational headquarters - An attractive economic environment for international businesses, the Netherlands is home to many international companies’ headquarters. These headquarters need English speakers who can provide high-quality financial and professional services.
    • Fintech demand - The Dutch financial sector is moving towards a cashless economy, and banks are rapidly introducing mobile banking. Exporters that can offer innovative, safe and secure solutions for mobile banking and investment will find strong interest from Dutch companies.
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/sectoral-opportunities-netherlands

    Links

  • Taxes, duty and legal considerations when exporting to the Netherlands

    Find out about the numerous things you need to consider before you start exporting to the Netherlands.

    There are a number of things to consider before preparing to export to the Netherlands.

    VAT

    VAT is called BTW in the Netherlands. The usual rate is 21%. A lower rate of 9% applies to some products and services, such as food, medicines, and paint and plaster for homes.

    Standards and regulations

    Products and services should meet relevant EU safety standards, including clear instructions for proper use, and include warnings against misuse.

    The National Institute for Public Health and the Environment (RIVM) is responsible for standards.

    Services regulations

    Read information on rules for selling services and business travel to the Netherlands.

    Packaging and labelling

    EU standards apply to packaging.

    Payment terms

    Dutch law requires that every invoice should be paid within 30 days unless the buyer and supplier agree on other payment conditions.

    A payment term of over 60 days is only allowed if it can be shown that it is not detrimental to either party.

    Netherlands Enterprise Agency has provided more information on payment terms.

    Trade barriers

    Check for any reported barriers to trading with the Netherlands.

    Report any trade barriers that are affecting your business so we can help fix them.

    Operating in the Netherlands

    Local partnerships

    The Netherlands is a small and well-developed market, so a local representative can be very helpful.

    Dutch government: Doing business in the Netherlands.

    Intellectual property

    Intellectual property (IP) rights are territorial and rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.

    The Intellectual Property Office provides practical information to help you protect, manage and enforce your IP abroad. Further support for British businesses can be found through a network of IP attachés, based in key UK export markets.

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    Keep track of trading regulations in export markets
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  • Support available for exporting to the Netherlands

    There are a range of support options available to help you export to the Netherlands.

    Developing exports to the Netherlands could be a part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.

    Invest NI offers a range of advice, plus additional support services for businesses trading with the Netherlands.

    • Invest NI delivers the Going Dutch programme that can help you gain access to the Netherlands. This assistance provides businesses with consultancy support in addition to helping you with tailored market research and market visits.
    • The selling outside Northern Ireland schemes includes support with market research and market visits.
    • Invest NI sector specialists can help you assess the opportunities for your business and advise on the best way forward.
    • Invest NI can advise on how to use technology to support your exports.
    • Invest NI can advise on financing your export business and may be able to provide financial support directly to businesses.

    As well as Invest NI, there are other sources of support to assist with trading with the Netherlands.

    • The Northern Ireland Chamber of Commerce (NICC) provides trade support services and networking opportunities.
    • Department for Business and Trade (DBT) in-market support - eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the DBT global network of international market hubs.
    • UK Tradeshow Programme - UK businesses exporting, or thinking about exporting, can apply for support to exhibit at, or attend, approved overseas trade shows and conferences; potentially receive grants to offset some costs.
    • A freight forwarder can organise delivery and customs clearance, minimising the logistical problems you deal with directly. 
    • Your bank can advise you on the most appropriate form of financing and how to protect yourself against foreign exchange risks and non-payment.
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    Invest NI exporting support
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Advantages and challenges of exporting to the Netherlands

In this guide:

  • Advantages and challenges of exporting to the Netherlands

    Be aware of the advantages and challenges of doing business in the Netherlands.

    There are advantages and also potential challenges for Northern Ireland companies doing business in the Netherlands.

    Advantages of exporting to the Netherlands

    Benefits for Northern Ireland businesses exporting to the Netherlands include:

    • member of the EU Single Market
    • similar culture to the UK
    • ideal test market for products

    Strengths of the Dutch market include:

    • an early adopter of new technology
    • one of the world’s most open economies

    You should also be aware of some challenges you could face when exporting to the Netherlands.

    Challenges of exporting to the Netherlands

    Doing business in the Netherlands does not present major challenges to Northern Ireland companies as the Dutch market is similar to the UK.

    However, the Dutch market is very open, and therefore highly competitive. Northern Ireland companies should be well prepared in order to meet the competition from both domestic and international companies

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  • Sectoral opportunities in the Netherlands

    There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies

    The Netherlands has excellent access to the European mainland and many goods enter the EU through it. There are a number of sectors that could potentially offer some opportunities to Northern Ireland companies.

    Food and drink

    There are opportunities in food retail and services, including plant-based meals, dairy alternatives, spirits, organic food, private-label products and healthy snacks.

    • Taste for British products - The Netherlands’ affluent, UK-friendly population has a taste for traditional British tea room products, whisky, gin and cheese. Younger generations are embracing trends from the London ‘foodie’ scene. The UK’s ethnic cuisines are also becoming more popular.
    • Own-brand products - The leading Dutch supermarkets are always looking for new suppliers for their own-brand products, both traditional products (including tea, baked goods, snacks and cereals) and new healthy options (including ‘free from’ and low-sugar ranges).
    • Healthier foods - The government is promoting healthier lifestyles to fight the growing problem of obesity and diabetes in the country. There is also a national campaign to introduce more plant-based eating to everyday diets.

    Offshore wind energy

    The Netherlands plans to build five new wind farms by the end of 2023. These should create a total installed capacity of 4.5 gigawatts. There will be opportunities for UK companies throughout the project lifecycle.

    • Development and planning - Developers will need support during and after the bidding process for the offshore wind power site, and following the award of the contract.
    • Project delivery - There are opportunities for UK businesses in forming strategic alliances with Dutch companies to offer project and delivery expertise.
    • Operations and maintenance - Limited domestic experience in operations and maintenance may create opportunities for experienced UK companies to offer their services.

    Technology

    The Netherlands’ growing technology sector offers a range of opportunities for UK companies, including in logistics, sustainable cities and renewable energy.

    • Logistics technology - The Netherlands has a dense network of road, rail, water and flight connections, so there is strong demand for innovative technology for the logistics industry. The road network needs innovations to help monitor and manage the flow of traffic.
    • Sustainable cities - There is a strong trend towards urbanisation in the Netherlands. Amsterdam, Rotterdam, The Hague and Utrecht are growing rapidly. There are opportunities to offer sustainable solutions to water management, energy usage and 'liveability' challenges in these cities.
    • Transition to renewable energy - Netherlands is moving away from the use of gas and towards renewable energy. The large-scale industrial, agriculture and logistics sectors, as well as consumers, will need support with this change.

    Financial and professional services

    The Netherlands has a large banking sector, and Amsterdam is at the heart of the financial industry.

    • Services for the logistics sector - The importance of the logistics sector is creating opportunities to provide financial, legal and advisory services. Banks, insurance companies, legal firms and consultancies with good knowledge of international markets will find significant opportunities.
    • Multinational headquarters - An attractive economic environment for international businesses, the Netherlands is home to many international companies’ headquarters. These headquarters need English speakers who can provide high-quality financial and professional services.
    • Fintech demand - The Dutch financial sector is moving towards a cashless economy, and banks are rapidly introducing mobile banking. Exporters that can offer innovative, safe and secure solutions for mobile banking and investment will find strong interest from Dutch companies.
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  • Taxes, duty and legal considerations when exporting to the Netherlands

    Find out about the numerous things you need to consider before you start exporting to the Netherlands.

    There are a number of things to consider before preparing to export to the Netherlands.

    VAT

    VAT is called BTW in the Netherlands. The usual rate is 21%. A lower rate of 9% applies to some products and services, such as food, medicines, and paint and plaster for homes.

    Standards and regulations

    Products and services should meet relevant EU safety standards, including clear instructions for proper use, and include warnings against misuse.

    The National Institute for Public Health and the Environment (RIVM) is responsible for standards.

    Services regulations

    Read information on rules for selling services and business travel to the Netherlands.

    Packaging and labelling

    EU standards apply to packaging.

    Payment terms

    Dutch law requires that every invoice should be paid within 30 days unless the buyer and supplier agree on other payment conditions.

    A payment term of over 60 days is only allowed if it can be shown that it is not detrimental to either party.

    Netherlands Enterprise Agency has provided more information on payment terms.

    Trade barriers

    Check for any reported barriers to trading with the Netherlands.

    Report any trade barriers that are affecting your business so we can help fix them.

    Operating in the Netherlands

    Local partnerships

    The Netherlands is a small and well-developed market, so a local representative can be very helpful.

    Dutch government: Doing business in the Netherlands.

    Intellectual property

    Intellectual property (IP) rights are territorial and rights granted in the UK do not provide protection elsewhere. You should consider getting IP protection abroad if you want to trade overseas or sell to overseas customers via the internet.

    The Intellectual Property Office provides practical information to help you protect, manage and enforce your IP abroad. Further support for British businesses can be found through a network of IP attachés, based in key UK export markets.

    Actions
    Department for Business and Trade Netherlands
    Keep track of trading regulations in export markets
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/taxes-duty-and-legal-considerations-when-exporting-netherlands

    Links

  • Support available for exporting to the Netherlands

    There are a range of support options available to help you export to the Netherlands.

    Developing exports to the Netherlands could be a part of growing your business. But breaking into the market can be challenging. The right support and advice can significantly improve your prospects.

    Invest NI offers a range of advice, plus additional support services for businesses trading with the Netherlands.

    • Invest NI delivers the Going Dutch programme that can help you gain access to the Netherlands. This assistance provides businesses with consultancy support in addition to helping you with tailored market research and market visits.
    • The selling outside Northern Ireland schemes includes support with market research and market visits.
    • Invest NI sector specialists can help you assess the opportunities for your business and advise on the best way forward.
    • Invest NI can advise on how to use technology to support your exports.
    • Invest NI can advise on financing your export business and may be able to provide financial support directly to businesses.

    As well as Invest NI, there are other sources of support to assist with trading with the Netherlands.

    • The Northern Ireland Chamber of Commerce (NICC) provides trade support services and networking opportunities.
    • Department for Business and Trade (DBT) in-market support - eligible UK businesses can access trade expertise and knowledge on exporting to specific countries from the DBT global network of international market hubs.
    • UK Tradeshow Programme - UK businesses exporting, or thinking about exporting, can apply for support to exhibit at, or attend, approved overseas trade shows and conferences; potentially receive grants to offset some costs.
    • A freight forwarder can organise delivery and customs clearance, minimising the logistical problems you deal with directly. 
    • Your bank can advise you on the most appropriate form of financing and how to protect yourself against foreign exchange risks and non-payment.
    Actions
    Invest NI exporting support
    Also on this site
    Help and support for exporting
    Primary parent
    Exporting country guides
    Content category
    Exporting and importing

    Source URL

    /content/support-available-exporting-netherlands

    Links

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