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Tax return reminder for cryptoasset users
Anyone with cryptoassets should declare any income or gains above the tax-free allowance on a Self Assessment tax return.
What is a water balance?
How a water balance can show where water enters and leaves your business, as well as its uses and costs.
Set up employee share schemes
Consider an employee share scheme as one way to give your employees a share in the success of your business
Developing a pricing strategy
What to consider when developing your pricing strategy as well as understanding your competition, customers and tactics.
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy.
Disadvantages of open source software
Understand the hidden costs and other disadvantages of open source software, and the difficulties they can cause to business.
Open source licensing and legal issues
Introduction to copyleft, common types of open source licences, and the terms for using open source software in business.
Investment Fund for Northern Ireland: roadshow events
These events will help you to understand the different funding options available through the fund.
AI standards for SMEs webinar
Register to join this free webinar to gain insights into the benefits of artificial intelligence standards for your business.
Advantages and disadvantages of pay-per-click advertising
Understand how pay-per-click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
How pay-per-click search advertising works
Understand how pay per click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
Choose the right keywords for your PPC campaign
Read about how to choose the most relevant keywords which is the key to converting clicks into sales.
Types of pay-per-click advertising
How to display keyword ads, including paid search marketing, display ads, social media advertising, price comparison websites and affiliate marketing.
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.
Advantages of open source software
Open source software offers many advantages to businesses, including lower costs, greater reliability and more security and control.
Pay-per-click search advertising: seven top tips
Pay per click advertising can be a cost effective way of reaching your online audience. Follow these seven practical tips to make the most of pay per click.
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.