Search results
Customer research: what you need to know
The key things to find out about your customers and the factors that influence their buying decisions including loyalty, satisfaction and service.
Should I use a market research agency?
How to choose between alternative methods of completing field research and how to find professional researchers if you decide to outsource your field research.
Market trends and competitor intelligence
Key things to find out about your market to remain competitive including the demand for your product or service, market trends and competitors’ plans.
Three market research pitfalls to avoid
Points to bear in mind while utilising the published market data you've gathered: be cautious about out-of-date information and misleading averages.
Five tips for effective market research
Tips to improve the quality of your market research – from using field research and market reports to interpreting the data.
What is business mentoring?
Business mentoring is a supportive and guiding relationship that can be as informal or formal as you need it to be.
Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Consultation on registration threshold for Northern Ireland charities
Have your say on the £20,000 registration threshold that applies to Northern Ireland based charity organisations.
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
Operational Excellence Workshop Series - Armagh
Series of events in Armagh to help businesses improve their competitive advantage by increasing productivity and profitability.
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Flexible AI Upskilling Fund pilot
Apply to the Flexible AI Upskilling Fund pilot scheme that will fund up to 50% of AI skills training costs.
Developing your sales forecast
How to improve the accuracy of your forecast by breaking down your sales figures into smaller categories such as by product, market, region or customer.
Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.
Create a sales plan from a sales forecast
Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.
How to find a business mentor
Experienced business mentors can be found through local business networks and dedicated support organisations.
Online business mentoring
Online business mentoring lets mentors and mentees work together wherever they are located at times which suit.
Facebook for business
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.